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5 Digital Marketing Mistakes Ecommerce Companies Make

Online shopping has already become an integral part of life for millions of people around the world and it will only get bigger as time goes by. The ecommerce sector is seeing double-digit growth for a number of years now and this has inspired more and more people to try and make some money selling things online too. Dropshipping has inspired even more people to open up online stores and the end result of all this is an incredibly competitive market.

In such a competitive market, an ecommerce company needs to be smart about their digital marketing, attracting new customers and encouraging existing ones to spend more. Unfortunately, many ecommerce businesses make all kinds of digital marketing mistakes, wasting their budget and hurting their bottom line.

 

Since covering every single digital marketing mistake would require an article of about million words (at the least), we will stick to the 5 most common and harmful ones.

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3 WordPress Platforms Every eCommerce Store Should Have in Mind

 

Image source: Flickr

In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.

Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?

First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.

Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.

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How to Promote Your New App on Twitter

Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.

Today, you went to see how many downloads it had and when you see the results, you want to start to cry.

What happened?

What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.

One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.

Or, in short, read on and find out how you can promote your new app on Twitter.

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4 Tips to Grow Social Media Audience for Your Startup

No matter what stage your startup is in, you have to think about promoting your business. And with the rise of social media, there’s hardly a place where you can attract more customers than platforms such as Facebook or Twitter. Just take a look at it this way – there are around 500 million tweets every 24 hours, and you simply have to join the Twitterverse if you want your startup to be successful. But how to grow your audience on platforms like this? Here are 4 tips that are guaranteed to do the trick.

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How to Get the Entire Company to Do Some Social Media

Unless you are a manager of a major company with hundreds of employees and all kinds of fancy departments, the chances are that you do not have a social media marketing team or even a single person that handles this for you. Perhaps you tried with an agency or two and got lackluster results from them?

In such situations when you are running a business with limited manpower and assets, the best way to approach your company’s social media presence is to get everyone involved and onboard for a joint social media effort.

But how do you do it? Where do you start? How do you get people involved?

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Get a Better Return on Marketing Investment with 7 Proven Strategies

They say you must spend money to make money, but when it comes to marketing, how you spend the money is what matters. Is your current marketing bringing returns? If not, its an expenditure – a waste of money. If it is bringing a lift in business above cost, then it is an investment.

 

The ROMI principle, return over marketing investment, is spelled out clearly by Australia e-commerce and digital marketing pro Alex Levashov. He says, “As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut!” Of course, if you’re the one setting the budget, it’s your job to know when to cut marketing strategies with zero or negative lift.

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4 Most Serious Digital Marketing Mistakes Ecommerce Companies Make

To understand how huge ecommerce already is, and especially how enormous it will get in the years to come, you only need look at this statistical projection on Statista. By 2020, worldwide ecommerce sales are expected to surpass 4,000 billion dollars.

Just think about that number for a while.

Four thousand billion dollars. That is a four with twelve zeros behind it. That is just insane.

It is no wonder there are so many people out there trying to get a piece of this ridiculously-sized cake. In order to get that piece, they fight their competition fiercely and their main weapon is digital marketing, which gets them in front of more potential customers.

Unfortunately for the vast majority of them, they are making one digital marketing mistake after another, only later wondering why their sales are not as good as they thought they would be.

Today, we will be looking at the most serious of those mistakes and how they can be avoided.

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Why Making an Appealing Logo is a Must in Modern Day

The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.

Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.

That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.

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Twitter as a Business Blogger’s Best Ally

Guest blogging can be a wonderful experience. It can help you bring traffic to your own website or blog, it can help you create new contacts and it can expose you to a world of ideas that has previously been unknown to you.

Guest blogging can also be boring and annoying, especially if you (or someone else) have set yourself certain goals that are more quantitative than qualitative in nature. In such a situation, guest blogging can boil down to producing mind-numbingly repetitive and boring content, negotiating cooperation with people who are only in it for a few bucks and chasing a link or two.

In the end, it all comes down to having more of the former than the latter. It not only makes one’s life so much better, but it also yields better results.

One of the ways in which it is possible to have more of the former than latter is to start using Twitter as a guest posting ally. This is especially true if you do mostly business-oriented guest blogging, as the author of this article does.

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Business and Social Media – the Happy Couple of the Digital Age

Social media are part of virtual space, but they have a strong impact on our reality, as well. With the fast growth of the smartphone market, the significance of Facebook, LinkedIn, Twitter and other channels has become even greater. Since they are popular with people of different age and social status, today social media have a strong influence on the world of business, too. They can skyrocket your rocket or turn it to dust.

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