Get a Better Return on Marketing Investment with 7 Proven Strategies

They say you must spend money to make money, but when it comes to marketing, how you spend the money is what matters. Is your current marketing bringing returns? If not, its an expenditure – a waste of money. If it is bringing a lift in business above cost, then it is an investment.


The ROMI principle, return over marketing investment, is spelled out clearly by Australia e-commerce and digital marketing pro Alex Levashov. He says, “As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut!” Of course, if you’re the one setting the budget, it’s your job to know when to cut marketing strategies with zero or negative lift.


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4 Most Serious Digital Marketing Mistakes Ecommerce Companies Make

To understand how huge ecommerce already is, and especially how enormous it will get in the years to come, you only need look at this statistical projection on Statista. By 2020, worldwide ecommerce sales are expected to surpass 4,000 billion dollars.

Just think about that number for a while.

Four thousand billion dollars. That is a four with twelve zeros behind it. That is just insane.

It is no wonder there are so many people out there trying to get a piece of this ridiculously-sized cake. In order to get that piece, they fight their competition fiercely and their main weapon is digital marketing, which gets them in front of more potential customers.

Unfortunately for the vast majority of them, they are making one digital marketing mistake after another, only later wondering why their sales are not as good as they thought they would be.

Today, we will be looking at the most serious of those mistakes and how they can be avoided.


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Why Making an Appealing Logo is a Must in Modern Day

The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.

Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.

That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.


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Twitter as a Business Blogger’s Best Ally

Guest blogging can be a wonderful experience. It can help you bring traffic to your own website or blog, it can help you create new contacts and it can expose you to a world of ideas that has previously been unknown to you.

Guest blogging can also be boring and annoying, especially if you (or someone else) have set yourself certain goals that are more quantitative than qualitative in nature. In such a situation, guest blogging can boil down to producing mind-numbingly repetitive and boring content, negotiating cooperation with people who are only in it for a few bucks and chasing a link or two.

In the end, it all comes down to having more of the former than the latter. It not only makes one’s life so much better, but it also yields better results.

One of the ways in which it is possible to have more of the former than latter is to start using Twitter as a guest posting ally. This is especially true if you do mostly business-oriented guest blogging, as the author of this article does.


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Business and Social Media – the Happy Couple of the Digital Age

Social media are part of virtual space, but they have a strong impact on our reality, as well. With the fast growth of the smartphone market, the significance of Facebook, LinkedIn, Twitter and other channels has become even greater. Since they are popular with people of different age and social status, today social media have a strong influence on the world of business, too. They can skyrocket your rocket or turn it to dust.


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TweetFavy Best Practices

The information provided in this article is intended to help you properly set up your TweetFavy account and to exemplify how you can get the best performance out of our service.


Step 1: Dashboard

The first screen you’ll be prompted with after creating your TweetFavy account is your dashboard, this is where you’ll receive insight to the performance of your Twitter profile and where you can create your targets.



The left hand side of our analytics panel visualizes how many engagements have been made for your account whilst using TweetFavy. We use the term “engagements” for all the activity that TweetFavy has made on behalf of your Twitter account; automated likes, retweets, follows, direct messages, lists and replies. The right hand side of our analytics panel shows you how many people have followed you as a result of TweetFavy interacting with their Twitter account.





Targets are general keywords that our system will use to find tweets to like, retweet or follow other users with on behalf of your Twitter account. For example, if your target consists of a single keyword like: “cars”, TweetFavy will search for tweets that mention this keyword and will continue to like, retweet or follow accounts based on the tweets that are most likely going to give you engagement or interaction.

Whilst creating the keywords for your targets, you’ll see a colored dot appear on right side of the entry field. This indicator validates the effectiveness of your target by showing you how many tweets that we can find for your search term. Unless your keywords are created to specifically engage with a niche audience, we’d recommend you alter them if the indicator turns red.

You’re also able to change the aggressiveness of your targets from the same menu. Once you’ve created your keywords, set the timer to execute on the intervals that you desire; 15, 30 or 60 minutes. Having a smaller delay between the execution times of your target will generally result in better conversions.





Choosing the right targets is crucial to the performance of your TweetFavy account. If getting high amounts of followers in a very short time is important to you we’d recommend making your targets as comprehensive as possible, this way you’re absolutely certain that your account is making as many engagements as possible and is reaching a large portion of your desired audience. Here are some examples of very general targets:

  • used cars
  • action film
  • jazz music

However, if you’re more intent on targeting a smaller public (a niche audience) with your targets we’d suggest making your keywords as precise as possible, like so:

  • used cars New York
  • action film Tom Cruise
  • jazz music Miles Davis

Try to avoid using conjunctions in your targets as they’re not necessary and will only lower the amount of engagements that our system is able to make on behalf of your account.


Target types


Using this type of target will give your Twitter account increased interaction based on likes.  Our system will find tweets based on the keywords in your targets and will continue to give them likes. In our experience using a like-target will give you a good and steady amount of conversions.


TweetFavy will use the keywords in your targets to find tweets and retweet them. We’d recommend using this type of target if you’re absolutely certain that your keywords won’t trigger undesired retweets that will damage your Twitter profile.


A follow target will use your keywords to find tweets and follow their authors. It will also search for matching keywords in Twitter users’ biographies, select the best matches and follow them. We’ve experienced very high amounts of conversions when using the follow target.


target types




OR operator

If you want to fit multiple keywords in one target stroke, you can do so by using the OR operator. Using this operator will enable you to use more variations of your existing keywords, for example:

  • cars OR new cars OR car dealership OR used cars

However, keep in mind that the OR needs to be capitalized or else the operator won’t work. We also recommend using a maximum of 5 OR operators in one target stroke or else the target will lose its effectiveness.


Sentiment filter

If you want to exclude negative tweets from being engaged with, you may want to consider using our sentiment filter. With this filter you’re able to only engage with positive tweets by putting a smiley face in your targets like so:

  • cars :)

Alternatively, if you want to reach out to the unsatisfied customers of your competitors you can opt to use the sentiment filter with a sad face:

  • cars :(

The sentiment filter works according to a relatively simple rule; if a tweet contains more bad words than good words it’s classified as a negative tweet; it works the other way around for a positive tweet.


Location filter

Should you want to target tweets that are sent from a certain location you can use the location filter. Click on the “add target” button, from there you’ll be able to find the “enable location filter” button under the target field. You’ll be able to pinpoint a location on the map and set the exact radius in which you’d like to target your audience.




However, keep in mind that for most tweets we aren’t able to properly determine the locations. As a result, making use of the location filter will result in a lot less engagements being made as opposed to targets without the location filter enabled. If the geographic location isn’t absolutely crucial for your target, consider using the language filter instead.


Language filter

With the language filter you’ll be able to target tweets that are written in a certain language. By adding the operator to your targets our service will exclude all tweets containing other languages from receiving engagements. Here are a few examples of how to properly use the language filter:

  • cars lang:en
  • cars lang:nl
  • cars lang:es


To get a full overview of all the operators and filters that you can apply to your targets click on the “view all operators” button.


Step 2: Conversions

As soon as you’ve properly created your targets, our service will make impressions for you. Impressions are engagements that TweetFavy has made on behalf of your Twitter account. Once our service has made a decent amount of engagements for you, you’ll notice new conversions will appear in your dashboard. Conversions are the Twitter users that have followed you as a result of the engagements that TweetFavy has made for you. You can get a list of all your new followers in your conversions overview.




Now that people are following your Twitter account it’s important to keep them interested by posting new content or by interacting directly with them. Our service can only gather followers for your account but we cannot guarantee their stay, this is up to you.


Step 3: Cleanup

If you’re worried about the amount of tweets that TweetFavy has engaged with on behalf of your Twitter account, you may choose to activate the cleanup tool. It will automatically revert the past engagements on your account. We recommend setting the cleanup tool to 3 days since the counter on your Twitter profile has a tendency to clutter up if likes aren’t removed after more than 4 days.

Keep in mind that even though our system will delete the likes, the # of likes shown on your Twitter profile page might not always update to accurately reflect this. This is a bug on Twitter’s end which we cannot affect.




Step 4: Blacklist

Want to exclude someone from being engaged with? Add their Twitter handles to the blacklist and they won’t receive impressions from TweetFavy anymore.


Step 5: Settings

In the settings page you’ll be able to make alterations to your TweetFavy profile.

With the referral link you’ll be able to receive free months of TweetFavy by referring users to use our service. Once they sign up for TweetFavy they’ll receive a trial of one month, if they sign up for a subscription after their trial you’ll receive an extra free month of our service as well. You can find your unique referral link in the settings page of your account.


Tips & Tricks

There are a lot of factors at play when it comes to getting the most out of your Twitter profile and making sure you receive as much followers and interaction as possible. We recommend making sure your Twitter profile is inviting people to engage or follow you, take a look at this guide which goes deeper into the anatomy of a perfect profile.

If you’re using TweetFavy from a business perspective, there are some tricks you can perform to turn users on Twitter into new customers. This guide gives you a clear strategy on how you can use our service to grow your business.

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Why you should think about a Loyalty Program

Here’s an observation that will likely have you rolling your eyes and saying ‘D’oh!’ Ready? Startups don’t have established user bases.

OK, so it’s obvious… but it’s still important. If you’re a typical e-marketer, you’re completely focused on those first-time sales. You talk about ‘conversions’. How do you get more visitors? How do you change visitors into followers? How do you make followers into customers?

What your company should do with those customers after you’ve won them is a problem for someone further down the line. You want new customers. Why would you be interested in a loyalty program?


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The Art of Social Media

Social media marketing is not a science. It is an art. And like with all art, it is all about being creative and coming up with something that will catch people’s eye and make them think and talk about your social marketing efforts, your content and, subsequently, your brand and your business.

Of course, no art can exist in vacuum and it is often said that every art contains something from all art that has preceded this. T.S. Eliot, one of the greatest literary artists of all time wrote about this in his literary criticism when he said that, ” No poet, no artist of any art, has his complete meaning alone…”, and, “what happens when a new work of art is created is something that happens simultaneously to all the works of art which preceded it.”

Because of this, it is always a good idea to see what others have been doing as this will get your juices flowing and ensure you become a contributor to that world of social media marketing art. In order to help you, we have a few tips and ideas that might give you some inspiration and set you on the way of creating art.


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Why your product needs an unboxing video

If you’re in the business of selling physical goods and products, then you already know how important it is to make your customers’ experiences amazing. And you probably know all the standard approaches: responsive service, personalized followups and invites, online community building… plus, of course, making sure you give them a really great product! But the chances are you’re missing out on an easy-to-implement trick.

It’s a unique, powerful growth hack which will help you to start building amazing customer experiences at the prospect stage… before the people you reach out to have even become customers. Intrigued? Your prospects will be, too!

So, what is this growth hack? It’s a simple one- or two-minute YouTube video that shows the process of unboxing your product and setting it up for the first time.


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How to come up with a disruptive business model


“To invent, you just need a good imagination and a pile of junk.”

— Thomas Edison


Getting in touch with your inner disruptor

Want to come up with funky new business ideas? Dirty your hands like Dyson, Eberhard and Tarpenning.


We study our readers, so we know some things about you. We know you want to be an innovator, delivering new products and services and finding novel solutions to problems. And you’re probably a nethead, too. You rely on the internet for fast, frictionless access to business resources. Did you ever consider that those two statements might be contradictory?

Successful startups are different. That’s what enables them to win customers from hidebound competitors, or open up new markets where no-one bothered to look before. Management gurus agree that the best growth hack of all is a ‘disruptive business model’… but they don’t give much advice about where to start looking for one.


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