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5 Ways to Balance Creativity & Search Optimization in Content

As a writer, there are two types of content that you may find yourself writing. One is on a topic that you are passionate about and can’t seem to summarise it in a few words. Another is content that you know you need to write, but sometimes, you aren’t excited about it.

Faced with either scenario, you need to produce content that will intrigue your audience and still be able to lure them to desire to read it, using SEO. Unlike writing a professional biography, it comes with the challenge of finding a balance between Search Optimization and creativity.

Not to worry though, we’ve got you covered. Below are ways to manoeuvre this obstacle:

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5 Hiring Tips for Your First Startup

A lot of entrepreneurs start their career somewhere in the office, closely observing their coworkers and studying their pattern behaviors. In theory, this is supposed to equip you with all the knowledge you need in order to differentiate a great employee from a slacker, yet, this technique is not nearly as effective as it’s supposed to be. In other words, you don’t really get that much actionable experience in this way, seeing as how an employee may have certain biases that prevent them from looking at things from the point of view of an entrepreneur. With this in mind and regardless of how knowledgeable you think you are on this topic, here are six hiring tips you have to learn before you start bringing in talent.

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Changes in Social Media Strategies to Help Your Business Grow

Nowadays it is hard to run a successful business unless you have a way to connect with your customers. With social media strategies you can really make a difference and attract more customers to help your business develop. On the other hand, you have to be careful how you engage with your clients because even the simplest of mistakes can cost you a lot, and there will be not enough time to fix it.

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