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How to Promote Your New App on Twitter

Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.

Today, you went to see how many downloads it had and when you see the results, you want to start to cry.

What happened?

What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.

One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.

Or, in short, read on and find out how you can promote your new app on Twitter.

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4 Tips to Grow Social Media Audience for Your Startup

No matter what stage your startup is in, you have to think about promoting your business. And with the rise of social media, there’s hardly a place where you can attract more customers than platforms such as Facebook or Twitter. Just take a look at it this way – there are around 500 million tweets every 24 hours, and you simply have to join the Twitterverse if you want your startup to be successful. But how to grow your audience on platforms like this? Here are 4 tips that are guaranteed to do the trick.

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Get a Better Return on Marketing Investment with 7 Proven Strategies

They say you must spend money to make money, but when it comes to marketing, how you spend the money is what matters. Is your current marketing bringing returns? If not, its an expenditure – a waste of money. If it is bringing a lift in business above cost, then it is an investment.

 

The ROMI principle, return over marketing investment, is spelled out clearly by Australia e-commerce and digital marketing pro Alex Levashov. He says, “As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut!” Of course, if you’re the one setting the budget, it’s your job to know when to cut marketing strategies with zero or negative lift.

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Why Making an Appealing Logo is a Must in Modern Day

The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.

Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.

That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.

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Why Proper Branding is a Startup Essential

Founding a startup and guiding it through its early infancy is one of the most stressful and difficult things an individual can do. It is a constant battle for survival where you claw and scratch your way to some kind of profitability before the seed money runs out.

In such a hectic environment, it is no wonder many startups forget or are very late for the party with branding. While a great product/service will still be the very foundation of a startup, not branding properly can also easily become a startup-killer.

But, what does branding exactly do for a startup? How does it help a startup thrive?

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How to Keep your Business Reputable Online

We can probably all agree that Benjamin Franklin was a smart man and it was he who said the following:

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“It takes many good deeds to build a good reputation, and only one bad one to lose it.”

 

He was right. He was totally and completely, 100 percent right on this. The chances are that Franklin talked about personal reputation, but if you think about it, his quote can easily translate to business reputation.

Today, businesses have another kind of reputation to worry about – their online reputation. Like in so many areas, the web can be quite brutal as well, in that it is ridiculously easy for a company to fall into disrepute. Luckily, with a bit of care and tact, business owners and managers can keep their company reputable online.

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Biggest Mistakes Small Business Owners make Online

Most small businesses are online these days and the worst thing you actually do is not to be present online as a small business owner. For small businesses, online presence is more than just having a website. It involves that as well of course, but it also involves remote workers, social media presence, communication with customers and partners and much, much more.

The biggest problem with SMBs going online is that their management and ownership have not evolved at the same speed as the online requirements have and that they are making many mistakes that can be quite detrimental for their business.

These mistakes are our topic today.

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Changes in Social Media Strategies to Help Your Business Grow

Nowadays it is hard to run a successful business unless you have a way to connect with your customers. With social media strategies you can really make a difference and attract more customers to help your business develop. On the other hand, you have to be careful how you engage with your clients because even the simplest of mistakes can cost you a lot, and there will be not enough time to fix it.

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Different Ways in which Software Helps Business Owners

Some people argue that the technological advances have helped business owners; especially the web. However, for small and medium business owners, internet has actually made it more difficult than ever to thrive. People who once had to rely on their products or services simply because they were the only ones offering it in the area can nowadays purchase everything from the big players whose nearest physical store may be thousands of miles away.

It is difficult for SMB owners to compete with the prices and the conditions that the biggest players can offer. Fortunately for these business owners, technology has also introduced innumerable software solutions that can aid them in running their businesses. Today, we will be looking at all the different ways in which software does this for SMB owners.

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