The equation is simple – if your content goes viral it’s good for business. Going viral means that thousands or even millions of people will view and share your content, making it ultra impactful. It means that it will create more traffic, more leads, bring more conversion, reach a new audience, and sell more products. But the problem begins with the question how to accomplish this. Yes, we all know, the content needs to be engaging, but sometimes seems that things go viral only by chance. At other times it seems that only really stupid things go viral. Even if there is some kind of rule, either you need a crystal ball or you simply need to start creating trivia. Well, not quite. All the professional marketers like Chronicle Republic know that the secret lies in the way you present your content. The success of your content does not depend on chance, it depends on your creativity. Creativity in the way you create it and in the way you promote it. You may think this is easier said than done, but we’re about to prove you wrong.
Every kind of marketing is a storytelling at its core. The point is to make your customers want to become the characters in your story and experience the ‛adventures’ your story has to offer. Of course, the only way they’ll be able to obtain this experience is to buy your products or services. But maybe you think that the high quality of your products or services will take care of that and that you don’t need a story behind your brand? If this is the case, you need to be aware that the market has become so wast that’s almost impossible to stand out based only on quality.
The competition has never been bigger and human attention span has never been shorter. To capture someone’s attention is difficult enough and to make someone spend more time focusing on your business and brand is almost impossible. This kind of long-lasting connection with your customers must be based on emotions which can be developed through storytelling. Here are some ways to create engaging brand stories that will make sure your customers will always come back to your business as the first choice for all their needs.
Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.
Today, you went to see how many downloads it had and when you see the results, you want to start to cry.
What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.
One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.
Or, in short, read on and find out how you can promote your new app on Twitter.
No matter what stage your startup is in, you have to think about promoting your business. And with the rise of social media, there’s hardly a place where you can attract more customers than platforms such as Facebook or Twitter. Just take a look at it this way – there are around 500 million tweets every 24 hours, and you simply have to join the Twitterverse if you want your startup to be successful. But how to grow your audience on platforms like this? Here are 4 tips that are guaranteed to do the trick.
They say you must spend money to make money, but when it comes to marketing, how you spend the money is what matters. Is your current marketing bringing returns? If not, its an expenditure – a waste of money. If it is bringing a lift in business above cost, then it is an investment.
The ROMI principle, return over marketing investment, is spelled out clearly by Australia e-commerce and digital marketing pro Alex Levashov. He says, “As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut!” Of course, if you’re the one setting the budget, it’s your job to know when to cut marketing strategies with zero or negative lift.
The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.
Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.
That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.
Founding a startup and guiding it through its early infancy is one of the most stressful and difficult things an individual can do. It is a constant battle for survival where you claw and scratch your way to some kind of profitability before the seed money runs out.
In such a hectic environment, it is no wonder many startups forget or are very late for the party with branding. While a great product/service will still be the very foundation of a startup, not branding properly can also easily become a startup-killer.
But, what does branding exactly do for a startup? How does it help a startup thrive?
We can probably all agree that Benjamin Franklin was a smart man and it was he who said the following:
“It takes many good deeds to build a good reputation, and only one bad one to lose it.”
He was right. He was totally and completely, 100 percent right on this. The chances are that Franklin talked about personal reputation, but if you think about it, his quote can easily translate to business reputation.
Today, businesses have another kind of reputation to worry about – their online reputation. Like in so many areas, the web can be quite brutal as well, in that it is ridiculously easy for a company to fall into disrepute. Luckily, with a bit of care and tact, business owners and managers can keep their company reputable online.
Most small businesses are online these days and the worst thing you actually do is not to be present online as a small business owner. For small businesses, online presence is more than just having a website. It involves that as well of course, but it also involves remote workers, social media presence, communication with customers and partners and much, much more.
The biggest problem with SMBs going online is that their management and ownership have not evolved at the same speed as the online requirements have and that they are making many mistakes that can be quite detrimental for their business.
These mistakes are our topic today.