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5 Digital Marketing Mistakes Ecommerce Companies Make

Online shopping has already become an integral part of life for millions of people around the world and it will only get bigger as time goes by. The ecommerce sector is seeing double-digit growth for a number of years now and this has inspired more and more people to try and make some money selling things online too. Dropshipping has inspired even more people to open up online stores and the end result of all this is an incredibly competitive market.

In such a competitive market, an ecommerce company needs to be smart about their digital marketing, attracting new customers and encouraging existing ones to spend more. Unfortunately, many ecommerce businesses make all kinds of digital marketing mistakes, wasting their budget and hurting their bottom line.

 

Since covering every single digital marketing mistake would require an article of about million words (at the least), we will stick to the 5 most common and harmful ones.

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3 WordPress Platforms Every eCommerce Store Should Have in Mind

 

Image source: Flickr

In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.

Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?

First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.

Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.

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How to Promote Your New App on Twitter

Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.

Today, you went to see how many downloads it had and when you see the results, you want to start to cry.

What happened?

What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.

One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.

Or, in short, read on and find out how you can promote your new app on Twitter.

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Things to Consider Before Opting for a Mobile app for Your Business?

Mobile apps have become a huge part of today’s world, and something every business should consider having, regardless of their size or services they offer. They are a great way to keep your customers interested in your product, while they also generate new customers in the process.

However, costs for developing such an app for your business can be quite high, plus you’ll probably have to advertise both your app and your business, which can quickly cut through your budget. So the question is – are mobile apps really a necessity for every business? Go through our guide as we try to give you an answer.  

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Get Ahead Of The Competition: Use Web Design To Improve SEO

The best way to extract maximum value from your new website is to make SEO and web design complement each other. Your SEO will improve if you focus on building solid backlinks, research for best keywords, write high-quality content and pay attention to meta tags. All of these will help you rank better in search engine results. You should be aware that inspirational and innovative web design will improve your SEO as well. The text below will provide you with some insights considering SEO and web design which can be very helpful if you just started building your online presence.

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Why Small Businesses Fail at Branding

The power of branding is often underestimated by small and medium companies. In the world of business, this is one of the deadliest mistakes that leaves small business marketers without much margin for error. We have all read about large businesses making branding failures, but what we don’t get to read in the news are the collapses of small businesses, which happen much more often.

Branding doesn’t have to be a nightmare or a headache if you know enough before launching your startup. It is true that branding errors hide behind the wrecks of small businesses, but it’s because business owners didn’t understand the importance of branding. In order to stay away from these common errors and make running a business less stressful, business owners should ensure that they have the branding basics down pat.

These are some of the mistakes that small enterprises make and tips to help you avoid the lost time and expenses they cause.

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Trends In Office Automation Taking the World by Storm

For those businesses that want to lower operational costs, the idea of adopting Business Process Automation (BPA) has become one of the top solutions. The incorporation of software applications, integrating applications and restructuring manpower throughout a company or institution is the general definition of BPA. There are three primary methods of delivering Business Automation Applications.

 

  • Extension of BPA to existing IT systems. Most IT systems are intrinsically automated. By linking BPAs to these existing IT systems, you are able to obtain the desired automation. In this way, automation can be designed especially for that organisation’s needs. The downside is that it is difficult and time-consuming to train or find qualified people both internally or from outside.
  • Purchase a specialised BPA tool. As BPA utilisation becomes popularised, many specialists in different fields are providing BPAs that are purpose-built for specific needs of an organisation, such as monitoring social media trends. Many of these types of BPAs come with easy to use interfaces that allow “non-technically qualified” staff to operate it. This saves the company time and money since they don’t have to train them in its use.
  • Purchase a BPM solution that comes with BPA extensions. Though Business Process Management (BPM) systems are very different from BPAs, building automation “on the back of” BPM is achievable. This solution’s benefit is also its drawback. A BPM model delivers a structure for all functions in the organisation to be mapped, but this also causes delays in individual processes, making whatever benefits you would expect to be lost or decreased in the meantime.

 

Seems like every industry known to man is becoming automated these days. And as 2017 turns into 2018, this trend of automation will only gain in speed and popularity. Even now, the world of media has seen the rise of the “journalists that never sleep.” Even social media platforms are seeing AI taking control.

Here is a quick glance at three trends in automation.

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Why Are You Avoiding These Blog Promotion Strategies?

Promoting your blog to your audience has to consist of two kinds of efforts – both online and offline. That is the only way to make sure that you have covered all the bases, and made the biggest reach that you can. If you plan to earn money from your blogging efforts, you need to know that the community is big and that you will be facing a lot of competition. So, what can you do in order to make a difference? Among the wide variety of promotion strategies, there are some that are often neglected – and they shouldn’t be.

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5 Latest Strategies That Help Improve Rankings in SEO

SEO can create or break a website. If a website is created and circulated in the web without any kind of SEO technique or practice, it’ll continue sitting alone in the web, certainly hanging out with Pluto. SEO is a persistently creating undertaking that requires research, time, and best practices data. The purpose of SEO is to place your site at the top of search engine results, especially on Google, for a particular keyword as potential customers search the web for something. Commonly, the websites or webpage pages that appear on the essential page of search engine results are the ones that no doubt get visited. Here are 5 latest strategies that help improve rankings in SEO:

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Importance of a Unison Company Message On Social Media

There is a number of different ways in which different companies handle their social media presence. Depending on the size of the company, the setup and the social media channels they use, there is more or less danger that their company message will get diluted and perhaps even chaotic if they are not careful.

The goal of this article is to investigate why it is a bad thing if a company’s message gets muddled and how companies can avoid this happening to them.

(Hopefully this is you at the moment)

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