header

PPC vs Content vs SEO: Which One Works Best for Small Businesses?

For most small businesses, digital marketing is a complex endeavour that requires sacrifices. Organizations are now aware of the importance of intelligently investing their dollars into profitable forms of online marketing that target desired audiences via search engines.

 

Research has shown that nowadays people are most likely to end up on your site via Google search. According to the statistics, it has been brought to light that 90 percent of all online experiences start with a simple search. A significant number of today’s Internet users begin their sessions by opening their favourite browser and typing in the keywords related to the topic they’re interested in learning more about. And, as the study confirms, 81 percent of those users find their desired destination via the search engine.

 

These particular findings have underlined the fact that the Internet is an extremely lucrative platform and everyone who’s smart enough could put its power and functionality to good use. Targeting your desired users via search has become a necessity for most small businesses, not just those that operate exclusively online. Today, brands that have a strong presence in search are the ones controlling the market.

 

Even though most currently active companies understand the value of reaching out to their targeted audiences through every possible channel of this digital world, generating profit online is still a bit of a challenge.

 

If you want to make your online presence known to the public, you need to be serious about your marketing efforts and try your best to outdo your direct and indirect competitors in every possible aspect. A lot of brands today don’t really have the necessary manpower or funds to pursue every marketing related opportunity they come across. They need to prioritise their options and efforts in this department, and carefully plan their budget. That is the only way for them to remain relevant in their niche or market.

 

In the following segments of this article, I’m going to compare all the pros and cons of investing in some of the most popular SEM practices (PPC, SEO and Content Marketing) today:

(more…)

Read More

header

How Digital Marketing Agencies Should Build their Marketing Stacks

In order to be able to provide services for their clients, digital marketing agencies all utilize at least a few pieces of software. Some of the software was imagined for just the purpose while other pieces of software more indirectly contribute to the level of service digital agencies provide. The combination of the software utilized by such agencies is usually referred to as a marketing stack.

Unfortunately, not all digital marketing agencies are equally as astute when assembling their stacks, compromising their effectiveness, their efficiency, their precision and much, much more. They skip steps, they get caught up in undeserved hype and they do not think everything through as much as possible.

Today, we will try and provide a few tips for agencies that wish to improve their stacks or who are just in the process of assembling their first one.

(more…)

Read More

header

Insightful Tips For a Successful Christmas Email Marketing Campaign

The holiday season is the prime time for solidifying as well as increasing your customer numbers. Implementing an innovative email marketing strategy is an effective and inexpensive ways of boosting the performance of your business, provided you take the time to design the campaign properly. In order to help you achieve this, we have outlined a number of ideas that can give you the edge of your competitors.

(more…)

Read More

header

How Important is SEO for your Ecommerce Business

You’ve already done a detailed market research, come up with a brilliant domain name, chosen the right ecommerce platform, invested a great deal of effort into building an outstanding UX, and even created a Facebook page to promote your business.

Then, why are your website traffic and conversion rates still unsatisfactory?

Well, no matter how flawless your digital campaign seems to you right now, it’s missing one critical element – search engine optimization. The moment you decide to launch an ecommerce business, you need to know that there are tens of thousands of companies similar to yours out there. And, the only way to stand out is to optimize your website for search engines and appear on the first page in SERP.

Let’s see how SEO helps your ecommerce business rank.

(more…)

Read More

header

5 Digital Marketing Mistakes Ecommerce Companies Make

Online shopping has already become an integral part of life for millions of people around the world and it will only get bigger as time goes by. The ecommerce sector is seeing double-digit growth for a number of years now and this has inspired more and more people to try and make some money selling things online too. Dropshipping has inspired even more people to open up online stores and the end result of all this is an incredibly competitive market.

In such a competitive market, an ecommerce company needs to be smart about their digital marketing, attracting new customers and encouraging existing ones to spend more. Unfortunately, many ecommerce businesses make all kinds of digital marketing mistakes, wasting their budget and hurting their bottom line.

 

Since covering every single digital marketing mistake would require an article of about million words (at the least), we will stick to the 5 most common and harmful ones.

(more…)

Read More

header

3 WordPress Platforms Every eCommerce Store Should Have in Mind

 

Image source: Flickr

In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.

Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?

First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.

Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.

(more…)

Read More

header

How to Promote Your New App on Twitter

Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.

Today, you went to see how many downloads it had and when you see the results, you want to start to cry.

What happened?

What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.

One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.

Or, in short, read on and find out how you can promote your new app on Twitter.

(more…)

Read More

Things to Consider Before Opting for a Mobile app for Your Business?

Mobile apps have become a huge part of today’s world, and something every business should consider having, regardless of their size or services they offer. They are a great way to keep your customers interested in your product, while they also generate new customers in the process.

However, costs for developing such an app for your business can be quite high, plus you’ll probably have to advertise both your app and your business, which can quickly cut through your budget. So the question is – are mobile apps really a necessity for every business? Go through our guide as we try to give you an answer.  

(more…)

Read More

Why Small Businesses Fail at Branding

The power of branding is often underestimated by small and medium companies. In the world of business, this is one of the deadliest mistakes that leaves small business marketers without much margin for error. We have all read about large businesses making branding failures, but what we don’t get to read in the news are the collapses of small businesses, which happen much more often.

Branding doesn’t have to be a nightmare or a headache if you know enough before launching your startup. It is true that branding errors hide behind the wrecks of small businesses, but it’s because business owners didn’t understand the importance of branding. In order to stay away from these common errors and make running a business less stressful, business owners should ensure that they have the branding basics down pat.

These are some of the mistakes that small enterprises make and tips to help you avoid the lost time and expenses they cause.

(more…)

Read More

Using Company Events to Promote your Business Effectively via Social Media

Regardless of the size of your business, organizing company event will most certainly help it to grow. This marketing strategy should be on the top of your list of development tactics. Hosting an event will help you to strengthen the relationships with your end costumers and will also improve your professional connections. There are plenty of ways to use your events to promote the business on social media, and the text below will point out some of the most important ones.

(more…)

Read More