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Increasing Your Marketing Outreach Results in 2017

A marketing outreach strategy customized for your target audience, your brand and the products/services you offer is the best plan for success. It’s about you – making what is unique to you appealing to the widest audience will produce the best results.

 

That should go without saying, but too many marketing decision-makers opt for generic methods that worked for some target audience on some product that might or might not have any connection with what you produce and sell. That’s the danger of blindly following the hottest marketing trends and schemes dominating the industry – They might not work for your purposes.

 

A backwards glance a few years out (just months in many cases) will show that many strateies, though they were appealing at the time of launch, had no significant impact on sales. If marketing doesn’t lead to sales, it is a waste of money, time and focus.

 

When it comes to “you” versus “some,” the choice is obvious: Spend your time and your money on communicating why you, your products and services matter to your audience. Rigorously ignore “them.” The only question that matters is, “What difference-maker/game-changer do you offer?”

 

In summary, always tailor your efforts to your audience and what you are offering that will improve their life or lifestyle.

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Drive Traffic To Your Website Or Blog With These Proven Twitter Marketing Methods

If you do not promote your website or blog, how will your fans, followers or visitors know about your great website or blog content that you are sharing with them? Driving traffic to your website or blog is about as important to content marketing success as your writing itself. Today’s social media is hip and happening. Twitter is one of the most important among them. You should take an opportunity to cross-platform your content on Twitter. Tweeting about your website or blog content can be a great way to reach out as well as connect your potential customers.

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Skyrocket Your Online Sales With These Social Media Marketing Tips

Social media platforms have become an essential part of today’s marketing strategies. They allow marketers to learn about their prospective customers before they even make a purchase and build relationships with them all while using a process which is both fast and simple. Not to mention the opportunity to catch up on what the average customer thinks about the competition and the products and services they’re offering. This is invaluable information which can be used to build your brand, get much-needed exposure and generate leads and sales.

Success with content and social media marketing actually relies more on listening than it does on talking. Learning what’s important to your potential customers is easily accomplished by sifting through the comments, likes, tweets, shares and reviews. These are where the power of social media lies, as a proper content and social media marketing campaign cannot be accomplished without that sort of information. But simply having information is different than using it, so here are five social media marketing tips you can use to skyrocket your business.

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Get a Better Return on Marketing Investment with 7 Proven Strategies

They say you must spend money to make money, but when it comes to marketing, how you spend the money is what matters. Is your current marketing bringing returns? If not, its an expenditure – a waste of money. If it is bringing a lift in business above cost, then it is an investment.

 

The ROMI principle, return over marketing investment, is spelled out clearly by Australia e-commerce and digital marketing pro Alex Levashov. He says, “As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut!” Of course, if you’re the one setting the budget, it’s your job to know when to cut marketing strategies with zero or negative lift.

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4 Most Serious Digital Marketing Mistakes Ecommerce Companies Make

To understand how huge ecommerce already is, and especially how enormous it will get in the years to come, you only need look at this statistical projection on Statista. By 2020, worldwide ecommerce sales are expected to surpass 4,000 billion dollars.

Just think about that number for a while.

Four thousand billion dollars. That is a four with twelve zeros behind it. That is just insane.

It is no wonder there are so many people out there trying to get a piece of this ridiculously-sized cake. In order to get that piece, they fight their competition fiercely and their main weapon is digital marketing, which gets them in front of more potential customers.

Unfortunately for the vast majority of them, they are making one digital marketing mistake after another, only later wondering why their sales are not as good as they thought they would be.

Today, we will be looking at the most serious of those mistakes and how they can be avoided.

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Online Marketing Tips for Contractors

The life of a contractor is not easy. The competition is stiff and there are never enough customers for everyone. It does not matter if you work in the construction industry or if you are an independent contractor working in some other field; there is always a need to attract more paying customers. Since this is the 21st century, one of the most cost-effective ways to do this is to do some online marketing and attract customers who look for professionals online (an ever-growing number of people).

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10 Twitter Interaction Techniques For Improving Your Brand

It goes without saying that tweeting is a lot more than just writing those 140 characters and hoping that someone will read them and click on your link. Today, Twitter marketing efforts have gone far beyond just those 140 characters, with images, videos and different formats that you can use to present your message. As a business that is trying to sell its product, it is logical that this is what you are going to tweet about. Most brands tweet about their coupons and special offers. But what matters is how you do this in order to get noticed. Here are 10 tips that you will find useful in order to improve your brand.

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Who Should Do Social Media In Your Company

The first thing you probably noticed after reading the title of this article is that we do not even pose the question of whether your company should do social media.

It goes without saying that it does.

It doesn’t matter if you are a two-weeks-old startup whose entire existence will be web-based or if you are a hardware store that has been open since Napoleonic times. Everyone is on social media these days and your company cannot afford to miss out on all the potential benefits of doing it the right way.

One very big part of it is being smart about who should do it in your company.

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How to Use Technology to Help a Newly Founded Business

When you decide to take the plunge and set off for an independent business journey, you have to understand and use modern technology as much as possible. Today there’s a vast array of cutting-edge solutions for improving productivity and work organization. From online services to smart in-house equipment, the following features will help you ensure steady growth for your freshly founded startup.

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