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How Digital Marketing Agencies Should Build their Marketing Stacks

In order to be able to provide services for their clients, digital marketing agencies all utilize at least a few pieces of software. Some of the software was imagined for just the purpose while other pieces of software more indirectly contribute to the level of service digital agencies provide. The combination of the software utilized by such agencies is usually referred to as a marketing stack.

Unfortunately, not all digital marketing agencies are equally as astute when assembling their stacks, compromising their effectiveness, their efficiency, their precision and much, much more. They skip steps, they get caught up in undeserved hype and they do not think everything through as much as possible.

Today, we will try and provide a few tips for agencies that wish to improve their stacks or who are just in the process of assembling their first one.

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Insightful Tips For a Successful Christmas Email Marketing Campaign

The holiday season is the prime time for solidifying as well as increasing your customer numbers. Implementing an innovative email marketing strategy is an effective and inexpensive ways of boosting the performance of your business, provided you take the time to design the campaign properly. In order to help you achieve this, we have outlined a number of ideas that can give you the edge of your competitors.

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Improving Brand Visibility With Social Media

Social media has become an integral part of building and maintaining brand identity. It drives awareness, engages the target audiences and helps companies build a long-lasting relationship with their online following by allowing them to actually talk to their customers on a more personal level. Engagement is the measure of the success of these types of social media interactions, however, achieving high engagement can be next to impossible if your customers don’t even know you exist. Which begs the question, how can businesses do to increase their brand visibility on social media?

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5 Digital Marketing Mistakes Ecommerce Companies Make

Online shopping has already become an integral part of life for millions of people around the world and it will only get bigger as time goes by. The ecommerce sector is seeing double-digit growth for a number of years now and this has inspired more and more people to try and make some money selling things online too. Dropshipping has inspired even more people to open up online stores and the end result of all this is an incredibly competitive market.

In such a competitive market, an ecommerce company needs to be smart about their digital marketing, attracting new customers and encouraging existing ones to spend more. Unfortunately, many ecommerce businesses make all kinds of digital marketing mistakes, wasting their budget and hurting their bottom line.

 

Since covering every single digital marketing mistake would require an article of about million words (at the least), we will stick to the 5 most common and harmful ones.

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6 Tips on How to Choose the Right SEO Company

I congratulate you if you have ventured on a journey of selecting the right SEO company for your business. This means that you understand the importance of Internet marketing and that you are in touch with the modern age. As with any other choice you make, you have to base your decision on something and have certain criteria when selecting the right type of assistance. There are several things you need to do and consider before hiring.

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3 WordPress Platforms Every eCommerce Store Should Have in Mind

 

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In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.

Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?

First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.

Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.

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How to Promote Your New App on Twitter

Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.

Today, you went to see how many downloads it had and when you see the results, you want to start to cry.

What happened?

What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.

One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.

Or, in short, read on and find out how you can promote your new app on Twitter.

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Things to Consider Before Opting for a Mobile app for Your Business?

Mobile apps have become a huge part of today’s world, and something every business should consider having, regardless of their size or services they offer. They are a great way to keep your customers interested in your product, while they also generate new customers in the process.

However, costs for developing such an app for your business can be quite high, plus you’ll probably have to advertise both your app and your business, which can quickly cut through your budget. So the question is – are mobile apps really a necessity for every business? Go through our guide as we try to give you an answer.  

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Using Company Events to Promote your Business Effectively via Social Media

Regardless of the size of your business, organizing company event will most certainly help it to grow. This marketing strategy should be on the top of your list of development tactics. Hosting an event will help you to strengthen the relationships with your end costumers and will also improve your professional connections. There are plenty of ways to use your events to promote the business on social media, and the text below will point out some of the most important ones.

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How Social Media Turns your Blog Into a Winner

It has been mentioned on a number of occasions on the TweetFavy blog that companies (or anyone else who is serious about their website) need to do some blogging. However, as many companies and people who start to blog soon discover, simply producing content gets you nowhere. Unless you carry a lot of online weight, the chances are that your audience is going to be very limited.

One of the most effective ways to prevent such a sad occurrence is to use social media to promote your content. And while social media is one of the best content promotion tools, you need to do it the right way if you wish to see any significant results and that is exactly what we will be covering today.

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