With each passing year, digital marketing is becoming increasingly more important. Nevertheless, with the fact that about half of all small businesses out there still lack a website, it is more than clear that not everyone seems to have gotten this memo. Even those who do use it, invest modest means and effort into this field, therefore achieving much more modest results than they may have made if they kept up with all the latest trends and innovations in the world of digital marketing. With this in mind and without further ado, here are five digital marketing tricks which should, on their own, be more than enough to make the difference.
One of the major problems of present-day branding is the fact that the significance of offline marketing strategies often gets downplayed. Sure, making a website, composing an email list and starting to work on your SEO are all incredibly cost-effective and gives an astounding ROI with so little invested, however, can one afford to completely neglect traditional marketing techniques?
Of course not! About 41 percent of small business owners don’t believe they need a website in the first place and, wrong as they may be, not all of them are unsuccessful at what they do. So, if they have no website whatsoever, does this mean that they invest $0 in marketing or that their brands are completely unrepresented locally? Actually, what they most commonly do is apply various offline marketing strategies.
Needless to say, this too is quite inefficient. So, where does the answer lie? It’s quite simple, you try to get the best of both worlds. What you try to do is attempt to start an offline marketing strategy in order to aid your digital marketing attempts. Here are several ways for you to do so.
In order to be able to provide services for their clients, digital marketing agencies all utilize at least a few pieces of software. Some of the software was imagined for just the purpose while other pieces of software more indirectly contribute to the level of service digital agencies provide. The combination of the software utilized by such agencies is usually referred to as a marketing stack.
Unfortunately, not all digital marketing agencies are equally as astute when assembling their stacks, compromising their effectiveness, their efficiency, their precision and much, much more. They skip steps, they get caught up in undeserved hype and they do not think everything through as much as possible.
Today, we will try and provide a few tips for agencies that wish to improve their stacks or who are just in the process of assembling their first one.
The holiday season is the prime time for solidifying as well as increasing your customer numbers. Implementing an innovative email marketing strategy is an effective and inexpensive ways of boosting the performance of your business, provided you take the time to design the campaign properly. In order to help you achieve this, we have outlined a number of ideas that can give you the edge of your competitors.
Social media has become an integral part of building and maintaining brand identity. It drives awareness, engages the target audiences and helps companies build a long-lasting relationship with their online following by allowing them to actually talk to their customers on a more personal level. Engagement is the measure of the success of these types of social media interactions, however, achieving high engagement can be next to impossible if your customers don’t even know you exist. Which begs the question, how can businesses do to increase their brand visibility on social media?
Online shopping has already become an integral part of life for millions of people around the world and it will only get bigger as time goes by. The ecommerce sector is seeing double-digit growth for a number of years now and this has inspired more and more people to try and make some money selling things online too. Dropshipping has inspired even more people to open up online stores and the end result of all this is an incredibly competitive market.
In such a competitive market, an ecommerce company needs to be smart about their digital marketing, attracting new customers and encouraging existing ones to spend more. Unfortunately, many ecommerce businesses make all kinds of digital marketing mistakes, wasting their budget and hurting their bottom line.
Since covering every single digital marketing mistake would require an article of about million words (at the least), we will stick to the 5 most common and harmful ones.
I congratulate you if you have ventured on a journey of selecting the right SEO company for your business. This means that you understand the importance of Internet marketing and that you are in touch with the modern age. As with any other choice you make, you have to base your decision on something and have certain criteria when selecting the right type of assistance. There are several things you need to do and consider before hiring.
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In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.
Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?
First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.
Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.
Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.
Today, you went to see how many downloads it had and when you see the results, you want to start to cry.
What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.
One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.
Or, in short, read on and find out how you can promote your new app on Twitter.
Mobile apps have become a huge part of today’s world, and something every business should consider having, regardless of their size or services they offer. They are a great way to keep your customers interested in your product, while they also generate new customers in the process.
However, costs for developing such an app for your business can be quite high, plus you’ll probably have to advertise both your app and your business, which can quickly cut through your budget. So the question is – are mobile apps really a necessity for every business? Go through our guide as we try to give you an answer.