While individuals currently tend to favor various IM services (Skype, Viber, Messenger) as their preferred tool of communication, the same could not be said about companies. You see, in order to look more professional and leave a greater impact in your B2B interactions, you need to figure out how to create a more efficient email marketing strategy. Aside from this, you need to keep in mind that email marketing is probably the most efficient method of generating return business, seeing as how it is well-adjusted for any form of post-sale follow up. Either way, you need to improve your email marketing strategy and here are some ways to do so.
If we had to choose one phrase to describe the world of present-day digital marketing, it would have to be- hyper-connectivity. You see, in the past, people felt content with just retelling others what they saw, heard or experienced. However, with the internet around, this is no longer considered good enough. Today, we need to share with our friends and followers every joke, video and image as soon as we encounter them. Now, from a perspective of a blogger, this is not necessarily a negative social trend seeing how it gives you a much better reach than you would otherwise have. Still, in order to ensure the success of this plan, you first need to figure out what to do with your social media buttons. Here are few ideas. (more…)
For every business, a good online presence has become a necessity. In theory, it should help you with conversions, and provide a significant amount of income. However, very often it doesn’t really work out that way, and it’s hard to figure out why. You make a website, create some content, but nothing happens. Crickets. Visitors just aren’t coming. Where did you go wrong and how can you turn the situation around?
No matter what stage your startup is in, you have to think about promoting your business. And with the rise of social media, there’s hardly a place where you can attract more customers than platforms such as Facebook or Twitter. Just take a look at it this way – there are around 500 million tweets every 24 hours, and you simply have to join the Twitterverse if you want your startup to be successful. But how to grow your audience on platforms like this? Here are 4 tips that are guaranteed to do the trick.
Unless you are a manager of a major company with hundreds of employees and all kinds of fancy departments, the chances are that you do not have a social media marketing team or even a single person that handles this for you. Perhaps you tried with an agency or two and got lackluster results from them?
In such situations when you are running a business with limited manpower and assets, the best way to approach your company’s social media presence is to get everyone involved and onboard for a joint social media effort.
But how do you do it? Where do you start? How do you get people involved?
If you do not promote your website or blog, how will your fans, followers or visitors know about your great website or blog content that you are sharing with them? Driving traffic to your website or blog is about as important to content marketing success as your writing itself. Today’s social media is hip and happening. Twitter is one of the most important among them. You should take an opportunity to cross-platform your content on Twitter. Tweeting about your website or blog content can be a great way to reach out as well as connect your potential customers.
Most novice bloggers think that the biggest mistake you can make as a blogger is to write poor quality content.
At least in a sense, they’re right. You aren’t going to get readers if your content isn’t unique, well written, and relevant. That being said, there is an equally as important part of the puzzle that is typically left out.
An average owner of a small business has to meet many requirements to make their business become a successful and productive enterprise. Also, the fast development of cutting-edge tech solutions has led to further differentiation of strategies important to reach business success. Today the visual side of business is more important than ever before. Due to such trends, modern business owners should find some time and money to implement some fresh design features.
Social media are part of virtual space, but they have a strong impact on our reality, as well. With the fast growth of the smartphone market, the significance of Facebook, LinkedIn, Twitter and other channels has become even greater. Since they are popular with people of different age and social status, today social media have a strong influence on the world of business, too. They can skyrocket your rocket or turn it to dust.