Small businesses need to fight for every minute of online attention. The competition is always strong and businesses need to remain relevant and expand their social media presence from day one.
It isn’t enough to do so just by producing more content and using every new social media trend you can find. The presence you create needs to have a theme both in terms of style and in terms of messaging. Both the quality and the expansion can be done at once, but they require a dedicated marketing team and, above all, a good product.