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5 Tips for Increasing Your Social Media Presence

Small businesses need to fight for every minute of online attention. The competition is always strong and businesses need to remain relevant and expand their social media presence from day one.

It isn’t enough to do so just by producing more content and using every new social media trend you can find. The presence you create needs to have a theme both in terms of style and in terms of messaging. Both the quality and the expansion can be done at once, but they require a dedicated marketing team and, above all, a good product.

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Tips for Starting an Online Business

A lot of people underestimate the difficulty of running an efficient online business, due to the fairly simple minimum requirements for starting off on this project. Namely, just because you can find an online marketplace to register on and post several of your products there, doesn’t mean that your “enterprise” is properly run or managed. For this, you need a game-plan, a way to reduce the overload, as well as an idea on how to make your business scalable. Here are five simple tips to help you out.

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5 Ways to Boost Your Organic Search Traffic Today

Before we even start, it’s important to understand that while success doesn’t come overnight, there are some methods that give immediate results. This is one of the most paradoxical phenomena in the world of marketing and business in general. On the one hand, everyone preaches about the importance of long-term results and the misleading allure of short-term techniques, yet, if a method fails to give results in a certain time-span, a lot of people are willing to give up on it. Here are five techniques that will boost your organic search traffic as soon as you start implementing them so that you can immediately see that you’re on the right path.

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Ways to Improve Your Online Presence on Your Own

No matter who you are or what you do, it is the impulse of the 21st-century person to look you up online as soon as they learn of you. Actors and movies are immediately looked up on IMDB, professionals are searched for on LinkedIn, whereas blogs and businesses, in general, are looked up through a standard Google search.

While it may seem so, at times, the place you deserve in these searches isn’t necessarily the place you will get. A business that is more active than you online will get a better spot if they have a better digital marketing strategy, even in a scenario where your customer base is twice as big as theirs. Now, the term better isn’t necessarily a synonymous with more expensive, due to the fact that there are so many things you can do to improve your online presence on your own. Here are several simple suggestions.

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5 Tech Startup-Inspired Office Design Ideas Worth Considering

One of the main reasons tech-startups are so looked up at nowadays is the fact that most of them have unique business models, which allow for a much greater flexibility in design, as well as in everything else. Due to the fact that most of these startups operate on a skeleton crew, they more than value every single one of their employees and closely monitor their performance.

They also value human factor above everything else, which is why they aren’t afraid to go over the top in order to create an ultimate work environment. The way they see it is fairly straightforward. According to one survey, a happy employee works 12 percent better, which means that if a breakroom item or an office layout may improve the morale of employees, they will directly contribute to the productivity of the office. In this way, instead of being an optional addition to the layout of the office, this item becomes an investment in the future of your company. Here are several such ideas worth considering.

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5 Hiring Tips for Your First Startup

A lot of entrepreneurs start their career somewhere in the office, closely observing their coworkers and studying their pattern behaviors. In theory, this is supposed to equip you with all the knowledge you need in order to differentiate a great employee from a slacker, yet, this technique is not nearly as effective as it’s supposed to be. In other words, you don’t really get that much actionable experience in this way, seeing as how an employee may have certain biases that prevent them from looking at things from the point of view of an entrepreneur. With this in mind and regardless of how knowledgeable you think you are on this topic, here are six hiring tips you have to learn before you start bringing in talent.

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The Importance of Visuals for Your eCommerce Business

Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.

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4 Ways to Improve Your Email Marketing Strategy

While individuals currently tend to favor various IM services (Skype, Viber, Messenger) as their preferred tool of communication, the same could not be said about companies. You see, in order to look more professional and leave a greater impact in your B2B interactions, you need to figure out how to create a more efficient email marketing strategy. Aside from this, you need to keep in mind that email marketing is probably the most efficient method of generating return business, seeing as how it is well-adjusted for any form of post-sale follow up. Either way, you need to improve your email marketing strategy and here are some ways to do so.

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Best Practices for Social Media Buttons

If we had to choose one phrase to describe the world of present-day digital marketing, it would have to be- hyper-connectivity. You see, in the past, people felt content with just retelling others what they saw, heard or experienced. However, with the internet around, this is no longer considered good enough. Today, we need to share with our friends and followers every joke, video and image as soon as we encounter them. Now, from a perspective of a blogger, this is not necessarily a negative social trend seeing how it gives you a much better reach than you would otherwise have. Still, in order to ensure the success of this plan, you first need to figure out what to do with your social media buttons. Here are few ideas. (more…)

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How to Guide: Attract Visitors to Your Business Website

For every business, a good online presence has become a necessity. In theory, it should help you with conversions, and provide a significant amount of income. However, very often it doesn’t really work out that way, and it’s hard to figure out why. You make a website, create some content, but nothing happens. Crickets. Visitors just aren’t coming. Where did you go wrong and how can you turn the situation around?

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