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5 Tech Startup-Inspired Office Design Ideas Worth Considering

One of the main reasons tech-startups are so looked up at nowadays is the fact that most of them have unique business models, which allow for a much greater flexibility in design, as well as in everything else. Due to the fact that most of these startups operate on a skeleton crew, they more than value every single one of their employees and closely monitor their performance.

They also value human factor above everything else, which is why they aren’t afraid to go over the top in order to create an ultimate work environment. The way they see it is fairly straightforward. According to one survey, a happy employee works 12 percent better, which means that if a breakroom item or an office layout may improve the morale of employees, they will directly contribute to the productivity of the office. In this way, instead of being an optional addition to the layout of the office, this item becomes an investment in the future of your company. Here are several such ideas worth considering.

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5 Hiring Tips for Your First Startup

A lot of entrepreneurs start their career somewhere in the office, closely observing their coworkers and studying their pattern behaviors. In theory, this is supposed to equip you with all the knowledge you need in order to differentiate a great employee from a slacker, yet, this technique is not nearly as effective as it’s supposed to be. In other words, you don’t really get that much actionable experience in this way, seeing as how an employee may have certain biases that prevent them from looking at things from the point of view of an entrepreneur. With this in mind and regardless of how knowledgeable you think you are on this topic, here are six hiring tips you have to learn before you start bringing in talent.

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The Importance of Visuals for Your eCommerce Business

Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.

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4 Ways to Improve Your Email Marketing Strategy

While individuals currently tend to favor various IM services (Skype, Viber, Messenger) as their preferred tool of communication, the same could not be said about companies. You see, in order to look more professional and leave a greater impact in your B2B interactions, you need to figure out how to create a more efficient email marketing strategy. Aside from this, you need to keep in mind that email marketing is probably the most efficient method of generating return business, seeing as how it is well-adjusted for any form of post-sale follow up. Either way, you need to improve your email marketing strategy and here are some ways to do so.

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Best Practices for Social Media Buttons

If we had to choose one phrase to describe the world of present-day digital marketing, it would have to be- hyper-connectivity. You see, in the past, people felt content with just retelling others what they saw, heard or experienced. However, with the internet around, this is no longer considered good enough. Today, we need to share with our friends and followers every joke, video and image as soon as we encounter them. Now, from a perspective of a blogger, this is not necessarily a negative social trend seeing how it gives you a much better reach than you would otherwise have. Still, in order to ensure the success of this plan, you first need to figure out what to do with your social media buttons. Here are few ideas. (more…)

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How to Guide: Attract Visitors to Your Business Website

For every business, a good online presence has become a necessity. In theory, it should help you with conversions, and provide a significant amount of income. However, very often it doesn’t really work out that way, and it’s hard to figure out why. You make a website, create some content, but nothing happens. Crickets. Visitors just aren’t coming. Where did you go wrong and how can you turn the situation around?

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4 Tips to Grow Social Media Audience for Your Startup

No matter what stage your startup is in, you have to think about promoting your business. And with the rise of social media, there’s hardly a place where you can attract more customers than platforms such as Facebook or Twitter. Just take a look at it this way – there are around 500 million tweets every 24 hours, and you simply have to join the Twitterverse if you want your startup to be successful. But how to grow your audience on platforms like this? Here are 4 tips that are guaranteed to do the trick.

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How to Get the Entire Company to Do Some Social Media

Unless you are a manager of a major company with hundreds of employees and all kinds of fancy departments, the chances are that you do not have a social media marketing team or even a single person that handles this for you. Perhaps you tried with an agency or two and got lackluster results from them?

In such situations when you are running a business with limited manpower and assets, the best way to approach your company’s social media presence is to get everyone involved and onboard for a joint social media effort.

But how do you do it? Where do you start? How do you get people involved?

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Drive Traffic To Your Website Or Blog With These Proven Twitter Marketing Methods

If you do not promote your website or blog, how will your fans, followers or visitors know about your great website or blog content that you are sharing with them? Driving traffic to your website or blog is about as important to content marketing success as your writing itself. Today’s social media is hip and happening. Twitter is one of the most important among them. You should take an opportunity to cross-platform your content on Twitter. Tweeting about your website or blog content can be a great way to reach out as well as connect your potential customers.

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