A lot of entrepreneurs start their career somewhere in the office, closely observing their coworkers and studying their pattern behaviors. In theory, this is supposed to equip you with all the knowledge you need in order to differentiate a great employee from a slacker, yet, this technique is not nearly as effective as it’s supposed to be. In other words, you don’t really get that much actionable experience in this way, seeing as how an employee may have certain biases that prevent them from looking at things from the point of view of an entrepreneur. With this in mind and regardless of how knowledgeable you think you are on this topic, here are six hiring tips you have to learn before you start bringing in talent.
A lot of people believe that promoting a new business is just marketing, as usual, however, it’s much more than that. First of all, all the usual channels are a lot less effective seeing as how A) you don’t have an infrastructure to support your reputation and B) all your competitors are already using them. Seeing as how they already have clients and brand ambassadors of their own, you will find yourself fighting an uphill battle unless you learn how to think outside – of – the – box. With this in mind and without further ado, there are five methods that are especially suitable for new businesses.
Is hiring someone offshore with a different language and culture than yours beneficial for your company?
Many companies, especially start-up businesses, are embracing the practice of hiring remote workers. There are a lot of benefits of adding remote workers to your team. It’s no wonder that the number of remote workers is rapidly increasing.
It’s understandable that you have your apprehension. With language barrier as one of the major issue, everything could turn into a mess. If you still doubt the idea of hiring remote support, below are some of the reasons that might convince you to do the opposite.
Branding is far from simple, yet, some people tend to further complicate it by creating false presumptions and misconceptions about it. Apart from overestimating the strength of some popular trends like influencer marketing and SEO (which are indeed powerful but not omnipotent), they also tend to neglect, underestimate or completely overlook techniques they could greatly benefit from. Here are six such branding tricks that you might have overlooked.
The same boring day-to-day job gets mundane. Before long, it feels soul-sucking. As an office manager, that’s the last way you want your employees to feel. The crazy thing about fun at work? There is a misconception that work should not be fun. It should be hard, and boring. Your there to do your job after all – not have fun.
Back in the day, this mindset may have worked. But recent studies reveal a correlation between hard work, productivity, and having fun. 44% of American graduates state that they are motivated to work harder when they are having fun.Of course, there needs to still be a balance between having fun – and getting work done. Crushing out those daily tasks can be a nightmare if the allure of a gaming console is constantly calling your employees. So, how do you create this balance?
The good news is we have listed some of the methods that we have found works best when it comes to boosting productivity and performance at work with fun.
Ready, set go!
Every kind of marketing is a storytelling at its core. The point is to make your customers want to become the characters in your story and experience the ‛adventures’ your story has to offer. Of course, the only way they’ll be able to obtain this experience is to buy your products or services. But maybe you think that the high quality of your products or services will take care of that and that you don’t need a story behind your brand? If this is the case, you need to be aware that the market has become so wast that’s almost impossible to stand out based only on quality.
The competition has never been bigger and human attention span has never been shorter. To capture someone’s attention is difficult enough and to make someone spend more time focusing on your business and brand is almost impossible. This kind of long-lasting connection with your customers must be based on emotions which can be developed through storytelling. Here are some ways to create engaging brand stories that will make sure your customers will always come back to your business as the first choice for all their needs.
Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.
With each passing year, digital marketing is becoming increasingly more important. Nevertheless, with the fact that about half of all small businesses out there still lack a website, it is more than clear that not everyone seems to have gotten this memo. Even those who do use it, invest modest means and effort into this field, therefore achieving much more modest results than they may have made if they kept up with all the latest trends and innovations in the world of digital marketing. With this in mind and without further ado, here are five digital marketing tricks which should, on their own, be more than enough to make the difference.
One of the major problems of present-day branding is the fact that the significance of offline marketing strategies often gets downplayed. Sure, making a website, composing an email list and starting to work on your SEO are all incredibly cost-effective and gives an astounding ROI with so little invested, however, can one afford to completely neglect traditional marketing techniques?
Of course not! About 41 percent of small business owners don’t believe they need a website in the first place and, wrong as they may be, not all of them are unsuccessful at what they do. So, if they have no website whatsoever, does this mean that they invest $0 in marketing or that their brands are completely unrepresented locally? Actually, what they most commonly do is apply various offline marketing strategies.
Needless to say, this too is quite inefficient. So, where does the answer lie? It’s quite simple, you try to get the best of both worlds. What you try to do is attempt to start an offline marketing strategy in order to aid your digital marketing attempts. Here are several ways for you to do so.
For most small businesses, digital marketing is a complex endeavour that requires sacrifices. Organizations are now aware of the importance of intelligently investing their dollars into profitable forms of online marketing that target desired audiences via search engines.
Research has shown that nowadays people are most likely to end up on your site via Google search. According to the statistics, it has been brought to light that 90 percent of all online experiences start with a simple search. A significant number of today’s Internet users begin their sessions by opening their favourite browser and typing in the keywords related to the topic they’re interested in learning more about. And, as the study confirms, 81 percent of those users find their desired destination via the search engine.
These particular findings have underlined the fact that the Internet is an extremely lucrative platform and everyone who’s smart enough could put its power and functionality to good use. Targeting your desired users via search has become a necessity for most small businesses, not just those that operate exclusively online. Today, brands that have a strong presence in search are the ones controlling the market.
Even though most currently active companies understand the value of reaching out to their targeted audiences through every possible channel of this digital world, generating profit online is still a bit of a challenge.
If you want to make your online presence known to the public, you need to be serious about your marketing efforts and try your best to outdo your direct and indirect competitors in every possible aspect. A lot of brands today don’t really have the necessary manpower or funds to pursue every marketing related opportunity they come across. They need to prioritise their options and efforts in this department, and carefully plan their budget. That is the only way for them to remain relevant in their niche or market.
In the following segments of this article, I’m going to compare all the pros and cons of investing in some of the most popular SEM practices (PPC, SEO and Content Marketing) today: