Museum of Science and Industry from Chicago offered $10 000 to a person who is willing to spend a month living in a glass hotel-like room in their museum. They were required to update their different social media profiles about their experience there. The campaign ensured that the website of the museum had astonishing number of visits and their visibility went rocket high. This is the perfect example how a good campaign can influence your website visibility. Your aim is to improve this visibility as much as you can.
Social media marketing is not a science. It is an art. And like with all art, it is all about being creative and coming up with something that will catch people’s eye and make them think and talk about your social marketing efforts, your content and, subsequently, your brand and your business.
Of course, no art can exist in vacuum and it is often said that every art contains something from all art that has preceded this. T.S. Eliot, one of the greatest literary artists of all time wrote about this in his literary criticism when he said that, ” No poet, no artist of any art, has his complete meaning alone…”, and, “what happens when a new work of art is created is something that happens simultaneously to all the works of art which preceded it.”
Because of this, it is always a good idea to see what others have been doing as this will get your juices flowing and ensure you become a contributor to that world of social media marketing art. In order to help you, we have a few tips and ideas that might give you some inspiration and set you on the way of creating art.
If you’re in the business of selling physical goods and products, then you already know how important it is to make your customers’ experiences amazing. And you probably know all the standard approaches: responsive service, personalized followups and invites, online community building… plus, of course, making sure you give them a really great product! But the chances are you’re missing out on an easy-to-implement trick.
It’s a unique, powerful growth hack which will help you to start building amazing customer experiences at the prospect stage… before the people you reach out to have even become customers. Intrigued? Your prospects will be, too!
So, what is this growth hack? It’s a simple one- or two-minute YouTube video that shows the process of unboxing your product and setting it up for the first time.
In case you have never given this combination any thought before, it definitely does not seem like something that should work. Trade shows are this old-timey, literally historic way of promoting your business and social media is one of the most modern and contemporary mediums where you can do the same. They really shouldn’t go well together, should they?
Well, in reality, they go together as well as a mojito and a cool summer evening, like a new relationship and a walk on the beach, like eggs and bacon. The only thing you need to know is how to utilize social media to enhance your trade show exhibit, which is what we will be talking about here.
For one, you can use social media to attract visitors to your booth, which is the primary goal. As this very useful blog post from NVP Exhibits states – you have only three seconds to catch someone’s eye at a trade show. With social networks, you can make those three seconds last longer. In addition to this, you can use social media to learn more about your competition as well as the people who attend trade shows, your potential customers.
So, let’s go deeper!
Instead of the usual digital marketing tricks and ‘growth hacks’, we’re taking a little different route today. Visiting events, conventions and meet ups are proven to be crucial and a handy way for entrepreneurs as well as young startups to find new customers. However, this practice seems to have been forgotten in the new age where most of the communication is done behind the comfort of a computer screen, tablet or phone. Growing a business requires hard work and meeting your clients in person can definitely give you an edge over your competition. As, more often than not, your customers build a sense of trust and bonding towards you.
Here are some easy tips you can employ to find relevant meet ups and events in your area.