Branding is far from simple, yet, some people tend to further complicate it by creating false presumptions and misconceptions about it. Apart from overestimating the strength of some popular trends like influencer marketing and SEO (which are indeed powerful but not omnipotent), they also tend to neglect, underestimate or completely overlook techniques they could greatly benefit from. Here are six such branding tricks that you might have overlooked.
For those businesses that want to lower operational costs, the idea of adopting Business Process Automation (BPA) has become one of the top solutions. The incorporation of software applications, integrating applications and restructuring manpower throughout a company or institution is the general definition of BPA. There are three primary methods of delivering Business Automation Applications.
- Extension of BPA to existing IT systems. Most IT systems are intrinsically automated. By linking BPAs to these existing IT systems, you are able to obtain the desired automation. In this way, automation can be designed especially for that organisation’s needs. The downside is that it is difficult and time-consuming to train or find qualified people both internally or from outside.
- Purchase a specialised BPA tool. As BPA utilisation becomes popularised, many specialists in different fields are providing BPAs that are purpose-built for specific needs of an organisation, such as monitoring social media trends. Many of these types of BPAs come with easy to use interfaces that allow “non-technically qualified” staff to operate it. This saves the company time and money since they don’t have to train them in its use.
- Purchase a BPM solution that comes with BPA extensions. Though Business Process Management (BPM) systems are very different from BPAs, building automation “on the back of” BPM is achievable. This solution’s benefit is also its drawback. A BPM model delivers a structure for all functions in the organisation to be mapped, but this also causes delays in individual processes, making whatever benefits you would expect to be lost or decreased in the meantime.
Seems like every industry known to man is becoming automated these days. And as 2017 turns into 2018, this trend of automation will only gain in speed and popularity. Even now, the world of media has seen the rise of the “journalists that never sleep.” Even social media platforms are seeing AI taking control.
Here is a quick glance at three trends in automation.
Social media platforms have become an essential part of today’s marketing strategies. They allow marketers to learn about their prospective customers before they even make a purchase and build relationships with them all while using a process which is both fast and simple. Not to mention the opportunity to catch up on what the average customer thinks about the competition and the products and services they’re offering. This is invaluable information which can be used to build your brand, get much-needed exposure and generate leads and sales.
Success with content and social media marketing actually relies more on listening than it does on talking. Learning what’s important to your potential customers is easily accomplished by sifting through the comments, likes, tweets, shares and reviews. These are where the power of social media lies, as a proper content and social media marketing campaign cannot be accomplished without that sort of information. But simply having information is different than using it, so here are five social media marketing tips you can use to skyrocket your business.
The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.
Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.
That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.
Starting a new business is an exciting thing, but it can also be daunting. With so much to consider it can be easy to overlook something and find yourself ill prepared for running your own business and yearning for the comfort of your steady 9-5 job. If you are prepared to put the work in however and get to know your market and your own business inside out then you can achieve greatness. Here’s your essential checklist to give your start-up the best possible start.
Most novice bloggers think that the biggest mistake you can make as a blogger is to write poor quality content.
At least in a sense, they’re right. You aren’t going to get readers if your content isn’t unique, well written, and relevant. That being said, there is an equally as important part of the puzzle that is typically left out.
Here’s an observation that will likely have you rolling your eyes and saying ‘D’oh!’ Ready? Startups don’t have established user bases.
OK, so it’s obvious… but it’s still important. If you’re a typical e-marketer, you’re completely focused on those first-time sales. You talk about ‘conversions’. How do you get more visitors? How do you change visitors into followers? How do you make followers into customers?
What your company should do with those customers after you’ve won them is a problem for someone further down the line. You want new customers. Why would you be interested in a loyalty program?
A growth hack for writers and other creatives
In the last couple of posts, we looked at some of the ways you can use a YouTube channel to reach out to potential customers. Well, that’s OK if you’ve got a tangible product to show off… and are naturally happy in front of the camera! But what if you’re a shy creative who doesn’t like to be filmed?
In this post, we’re going to introduce a high-value growth hack that requires nothing more sophisticated than an e-mail account, some imagination, and maybe a touch of empathy. In other words, it’s a natural choice for writers and artists.
Some people argue that the technological advances have helped business owners; especially the web. However, for small and medium business owners, internet has actually made it more difficult than ever to thrive. People who once had to rely on their products or services simply because they were the only ones offering it in the area can nowadays purchase everything from the big players whose nearest physical store may be thousands of miles away.
It is difficult for SMB owners to compete with the prices and the conditions that the biggest players can offer. Fortunately for these business owners, technology has also introduced innumerable software solutions that can aid them in running their businesses. Today, we will be looking at all the different ways in which software does this for SMB owners.
Social media marketing is not a science. It is an art. And like with all art, it is all about being creative and coming up with something that will catch people’s eye and make them think and talk about your social marketing efforts, your content and, subsequently, your brand and your business.
Of course, no art can exist in vacuum and it is often said that every art contains something from all art that has preceded this. T.S. Eliot, one of the greatest literary artists of all time wrote about this in his literary criticism when he said that, ” No poet, no artist of any art, has his complete meaning alone…”, and, “what happens when a new work of art is created is something that happens simultaneously to all the works of art which preceded it.”
Because of this, it is always a good idea to see what others have been doing as this will get your juices flowing and ensure you become a contributor to that world of social media marketing art. In order to help you, we have a few tips and ideas that might give you some inspiration and set you on the way of creating art.