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Trends In Office Automation Taking the World by Storm

For those businesses that want to lower operational costs, the idea of adopting Business Process Automation (BPA) has become one of the top solutions. The incorporation of software applications, integrating applications and restructuring manpower throughout a company or institution is the general definition of BPA. There are three primary methods of delivering Business Automation Applications.

 

  • Extension of BPA to existing IT systems. Most IT systems are intrinsically automated. By linking BPAs to these existing IT systems, you are able to obtain the desired automation. In this way, automation can be designed especially for that organisation’s needs. The downside is that it is difficult and time-consuming to train or find qualified people both internally or from outside.
  • Purchase a specialised BPA tool. As BPA utilisation becomes popularised, many specialists in different fields are providing BPAs that are purpose-built for specific needs of an organisation, such as monitoring social media trends. Many of these types of BPAs come with easy to use interfaces that allow “non-technically qualified” staff to operate it. This saves the company time and money since they don’t have to train them in its use.
  • Purchase a BPM solution that comes with BPA extensions. Though Business Process Management (BPM) systems are very different from BPAs, building automation “on the back of” BPM is achievable. This solution’s benefit is also its drawback. A BPM model delivers a structure for all functions in the organisation to be mapped, but this also causes delays in individual processes, making whatever benefits you would expect to be lost or decreased in the meantime.

 

Seems like every industry known to man is becoming automated these days. And as 2017 turns into 2018, this trend of automation will only gain in speed and popularity. Even now, the world of media has seen the rise of the “journalists that never sleep.” Even social media platforms are seeing AI taking control.

Here is a quick glance at three trends in automation.

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How to Get the Entire Company to Do Some Social Media

Unless you are a manager of a major company with hundreds of employees and all kinds of fancy departments, the chances are that you do not have a social media marketing team or even a single person that handles this for you. Perhaps you tried with an agency or two and got lackluster results from them?

In such situations when you are running a business with limited manpower and assets, the best way to approach your company’s social media presence is to get everyone involved and onboard for a joint social media effort.

But how do you do it? Where do you start? How do you get people involved?

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5 Solid Reasons Why Instagram Marketing Is Right For Your Business In 2017

1|Instagram’s Rate of Growth

Instagram has been growing at an alarming rate since it was launched, at approximately 15% more users signing up each year. With millions of users joining each year and steadily growing, the growth of Instagram does not show any signs of slowing down. Current stats from 2016 show that it hosts between 400-500 million active users per month. People have processed over 30 billion photographs on the site in total and a mind-bending 70 million pictures are shared per day, excluding video content! This alone should be reason enough to put Instagram high up on your social media priorities list.

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Why you should think about a Loyalty Program

Here’s an observation that will likely have you rolling your eyes and saying ‘D’oh!’ Ready? Startups don’t have established user bases.

OK, so it’s obvious… but it’s still important. If you’re a typical e-marketer, you’re completely focused on those first-time sales. You talk about ‘conversions’. How do you get more visitors? How do you change visitors into followers? How do you make followers into customers?

What your company should do with those customers after you’ve won them is a problem for someone further down the line. You want new customers. Why would you be interested in a loyalty program?

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Turn Twitter users into customers right now!

If you’re an avid Twitter user you may have seen it before; someone tweets about how bad a certain product is and wishes for a better alternative. Most of time no one will interact with this person, and as they’re left empty-handed you miss the opportunity of acquiring a new customer. But what if I told you there was an easy way for you to reach out to a large portion of these users at once? Better yet, what if you could engage with these users automatically?

Let’s dive into the strategy!

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Trade Shows and Social Media – Match Made in Heaven

In case you have never given this combination any thought before, it definitely does not seem like something that should work. Trade shows are this old-timey, literally historic way of promoting your business and social media is one of the most modern and contemporary mediums where you can do the same. They really shouldn’t go well together, should they?

Well, in reality, they go together as well as a mojito and a cool summer evening, like a new relationship and a walk on the beach, like eggs and bacon. The only thing you need to know is how to utilize social media to enhance your trade show exhibit, which is what we will be talking about here.

For one, you can use social media to attract visitors to your booth, which is the primary goal. As this very useful blog post from NVP Exhibits states – you have only three seconds to catch someone’s eye at a trade show. With social networks, you can make those three seconds last longer. In addition to this, you can use social media to learn more about your competition as well as the people who attend trade shows, your potential customers.

So, let’s go deeper!

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