A lot of people believe that promoting a new business is just marketing, as usual, however, it’s much more than that. First of all, all the usual channels are a lot less effective seeing as how A) you don’t have an infrastructure to support your reputation and B) all your competitors are already using them. Seeing as how they already have clients and brand ambassadors of their own, you will find yourself fighting an uphill battle unless you learn how to think outside – of – the – box. With this in mind and without further ado, there are five methods that are especially suitable for new businesses.
Branding is far from simple, yet, some people tend to further complicate it by creating false presumptions and misconceptions about it. Apart from overestimating the strength of some popular trends like influencer marketing and SEO (which are indeed powerful but not omnipotent), they also tend to neglect, underestimate or completely overlook techniques they could greatly benefit from. Here are six such branding tricks that you might have overlooked.
Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.
In order to be able to provide services for their clients, digital marketing agencies all utilize at least a few pieces of software. Some of the software was imagined for just the purpose while other pieces of software more indirectly contribute to the level of service digital agencies provide. The combination of the software utilized by such agencies is usually referred to as a marketing stack.
Unfortunately, not all digital marketing agencies are equally as astute when assembling their stacks, compromising their effectiveness, their efficiency, their precision and much, much more. They skip steps, they get caught up in undeserved hype and they do not think everything through as much as possible.
Today, we will try and provide a few tips for agencies that wish to improve their stacks or who are just in the process of assembling their first one.
The holiday season is the prime time for solidifying as well as increasing your customer numbers. Implementing an innovative email marketing strategy is an effective and inexpensive ways of boosting the performance of your business, provided you take the time to design the campaign properly. In order to help you achieve this, we have outlined a number of ideas that can give you the edge of your competitors.
You’ve already done a detailed market research, come up with a brilliant domain name, chosen the right ecommerce platform, invested a great deal of effort into building an outstanding UX, and even created a Facebook page to promote your business.
Then, why are your website traffic and conversion rates still unsatisfactory?
Well, no matter how flawless your digital campaign seems to you right now, it’s missing one critical element – search engine optimization. The moment you decide to launch an ecommerce business, you need to know that there are tens of thousands of companies similar to yours out there. And, the only way to stand out is to optimize your website for search engines and appear on the first page in SERP.
Let’s see how SEO helps your ecommerce business rank.
While individuals currently tend to favor various IM services (Skype, Viber, Messenger) as their preferred tool of communication, the same could not be said about companies. You see, in order to look more professional and leave a greater impact in your B2B interactions, you need to figure out how to create a more efficient email marketing strategy. Aside from this, you need to keep in mind that email marketing is probably the most efficient method of generating return business, seeing as how it is well-adjusted for any form of post-sale follow up. Either way, you need to improve your email marketing strategy and here are some ways to do so.
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In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.
Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?
First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.
Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.
Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.
Today, you went to see how many downloads it had and when you see the results, you want to start to cry.
What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.
One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.
Or, in short, read on and find out how you can promote your new app on Twitter.
Mobile apps have become a huge part of today’s world, and something every business should consider having, regardless of their size or services they offer. They are a great way to keep your customers interested in your product, while they also generate new customers in the process.
However, costs for developing such an app for your business can be quite high, plus you’ll probably have to advertise both your app and your business, which can quickly cut through your budget. So the question is – are mobile apps really a necessity for every business? Go through our guide as we try to give you an answer.