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5 Tech Startup-Inspired Office Design Ideas Worth Considering

One of the main reasons tech-startups are so looked up at nowadays is the fact that most of them have unique business models, which allow for a much greater flexibility in design, as well as in everything else. Due to the fact that most of these startups operate on a skeleton crew, they more than value every single one of their employees and closely monitor their performance.

They also value human factor above everything else, which is why they aren’t afraid to go over the top in order to create an ultimate work environment. The way they see it is fairly straightforward. According to one survey, a happy employee works 12 percent better, which means that if a breakroom item or an office layout may improve the morale of employees, they will directly contribute to the productivity of the office. In this way, instead of being an optional addition to the layout of the office, this item becomes an investment in the future of your company. Here are several such ideas worth considering.

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Personal Habits That Benefit Your Startup

As a startup owner, you’ll work with a small crew, or even on your own, which means that your own performance might come to determine the future of the business. Because of this, it’s important that you learn of and adopt the habits of successful entrepreneurs. This ranges from organizing your own personal time to picking adequate free-time activities. Here are several things you should keep in consideration.

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5 Hiring Tips for Your First Startup

A lot of entrepreneurs start their career somewhere in the office, closely observing their coworkers and studying their pattern behaviors. In theory, this is supposed to equip you with all the knowledge you need in order to differentiate a great employee from a slacker, yet, this technique is not nearly as effective as it’s supposed to be. In other words, you don’t really get that much actionable experience in this way, seeing as how an employee may have certain biases that prevent them from looking at things from the point of view of an entrepreneur. With this in mind and regardless of how knowledgeable you think you are on this topic, here are six hiring tips you have to learn before you start bringing in talent.

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Top 5 Ways for Promoting Your New Business

A lot of people believe that promoting a new business is just marketing, as usual, however, it’s much more than that. First of all, all the usual channels are a lot less effective seeing as how A) you don’t have an infrastructure to support your reputation and B) all your competitors are already using them. Seeing as how they already have clients and brand ambassadors of their own, you will find yourself fighting an uphill battle unless you learn how to think outside – of – the – box. With this in mind and without further ado, there are five methods that are especially suitable for new businesses.

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6 Incredible Branding Tricks You Might Have Overlooked

Branding is far from simple, yet, some people tend to further complicate it by creating false presumptions and misconceptions about it. Apart from overestimating the strength of some popular trends like influencer marketing and SEO (which are indeed powerful but not omnipotent), they also tend to neglect, underestimate or completely overlook techniques they could greatly benefit from. Here are six such branding tricks that you might have overlooked.

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The Importance of Visuals for Your eCommerce Business

Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.

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How Digital Marketing Agencies Should Build their Marketing Stacks

In order to be able to provide services for their clients, digital marketing agencies all utilize at least a few pieces of software. Some of the software was imagined for just the purpose while other pieces of software more indirectly contribute to the level of service digital agencies provide. The combination of the software utilized by such agencies is usually referred to as a marketing stack.

Unfortunately, not all digital marketing agencies are equally as astute when assembling their stacks, compromising their effectiveness, their efficiency, their precision and much, much more. They skip steps, they get caught up in undeserved hype and they do not think everything through as much as possible.

Today, we will try and provide a few tips for agencies that wish to improve their stacks or who are just in the process of assembling their first one.

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Insightful Tips For a Successful Christmas Email Marketing Campaign

The holiday season is the prime time for solidifying as well as increasing your customer numbers. Implementing an innovative email marketing strategy is an effective and inexpensive ways of boosting the performance of your business, provided you take the time to design the campaign properly. In order to help you achieve this, we have outlined a number of ideas that can give you the edge of your competitors.

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How Important is SEO for your Ecommerce Business

You’ve already done a detailed market research, come up with a brilliant domain name, chosen the right ecommerce platform, invested a great deal of effort into building an outstanding UX, and even created a Facebook page to promote your business.

Then, why are your website traffic and conversion rates still unsatisfactory?

Well, no matter how flawless your digital campaign seems to you right now, it’s missing one critical element – search engine optimization. The moment you decide to launch an ecommerce business, you need to know that there are tens of thousands of companies similar to yours out there. And, the only way to stand out is to optimize your website for search engines and appear on the first page in SERP.

Let’s see how SEO helps your ecommerce business rank.

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4 Ways to Improve Your Email Marketing Strategy

While individuals currently tend to favor various IM services (Skype, Viber, Messenger) as their preferred tool of communication, the same could not be said about companies. You see, in order to look more professional and leave a greater impact in your B2B interactions, you need to figure out how to create a more efficient email marketing strategy. Aside from this, you need to keep in mind that email marketing is probably the most efficient method of generating return business, seeing as how it is well-adjusted for any form of post-sale follow up. Either way, you need to improve your email marketing strategy and here are some ways to do so.

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