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5 Ways to Balance Creativity & Search Optimization in Content

As a writer, there are two types of content that you may find yourself writing. One is on a topic that you are passionate about and can’t seem to summarise it in a few words. Another is content that you know you need to write, but sometimes, you aren’t excited about it.

Faced with either scenario, you need to produce content that will intrigue your audience and still be able to lure them to desire to read it, using SEO. Unlike writing a professional biography, it comes with the challenge of finding a balance between Search Optimization and creativity.

Not to worry though, we’ve got you covered. Below are ways to manoeuvre this obstacle:

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7 Reasons Why You Should Consider Hiring Remote Support

Is hiring someone offshore with a different language and culture than yours beneficial for your company?

Many companies, especially start-up businesses, are embracing the practice of hiring remote workers. There are a lot of benefits of adding remote workers to your team. It’s no wonder that the number of remote workers is rapidly increasing.

It’s understandable that you have your apprehension. With language barrier as one of the major issue, everything could turn into a mess. If you still doubt the idea of hiring remote support, below are some of the reasons that might convince you to do the opposite.

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6 Incredible Branding Tricks You Might Have Overlooked

Branding is far from simple, yet, some people tend to further complicate it by creating false presumptions and misconceptions about it. Apart from overestimating the strength of some popular trends like influencer marketing and SEO (which are indeed powerful but not omnipotent), they also tend to neglect, underestimate or completely overlook techniques they could greatly benefit from. Here are six such branding tricks that you might have overlooked.

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How To Create Email Campaigns That Actually Work

Email marketing is proven to be one of the most successful forms of all marketing, that’s if you know what you’re doing. When planned and implemented correctly your email marketing campaigns can keep your audience engaged with and loyal to your brand which leads to repeat custom and greater brand awareness.

There are some common pitfalls however that can seriously affect the performance of your email campaigns. Let’s take a deeper look at what you can do (and not do) to make your email marketing campaign more efficient and ultimately more successful.

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