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How Important is SEO for your Ecommerce Business

You’ve already done a detailed market research, come up with a brilliant domain name, chosen the right ecommerce platform, invested a great deal of effort into building an outstanding UX, and even created a Facebook page to promote your business.

Then, why are your website traffic and conversion rates still unsatisfactory?

Well, no matter how flawless your digital campaign seems to you right now, it’s missing one critical element – search engine optimization. The moment you decide to launch an ecommerce business, you need to know that there are tens of thousands of companies similar to yours out there. And, the only way to stand out is to optimize your website for search engines and appear on the first page in SERP.

Let’s see how SEO helps your ecommerce business rank.

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Why All Businesses Need Twitter Presence

Twitter is a booming digital ecosystem that grows at a rapid pace. As of last year, it has exceeded 300 million users and reached 500 million daily tweets. These numbers speak volumes about the popularity of this network: from local stores to big brands, everyone seems to have a Twitter account. However, the purpose it serves is maybe even more important. Namely, it has established itself as an exceptional business asset, not just a playground for witty commenting.

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Increasing Your Marketing Outreach Results in 2017

A marketing outreach strategy customized for your target audience, your brand and the products/services you offer is the best plan for success. It’s about you – making what is unique to you appealing to the widest audience will produce the best results.

 

That should go without saying, but too many marketing decision-makers opt for generic methods that worked for some target audience on some product that might or might not have any connection with what you produce and sell. That’s the danger of blindly following the hottest marketing trends and schemes dominating the industry – They might not work for your purposes.

 

A backwards glance a few years out (just months in many cases) will show that many strateies, though they were appealing at the time of launch, had no significant impact on sales. If marketing doesn’t lead to sales, it is a waste of money, time and focus.

 

When it comes to “you” versus “some,” the choice is obvious: Spend your time and your money on communicating why you, your products and services matter to your audience. Rigorously ignore “them.” The only question that matters is, “What difference-maker/game-changer do you offer?”

 

In summary, always tailor your efforts to your audience and what you are offering that will improve their life or lifestyle.

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Skyrocket Your Online Sales With These Social Media Marketing Tips

Social media platforms have become an essential part of today’s marketing strategies. They allow marketers to learn about their prospective customers before they even make a purchase and build relationships with them all while using a process which is both fast and simple. Not to mention the opportunity to catch up on what the average customer thinks about the competition and the products and services they’re offering. This is invaluable information which can be used to build your brand, get much-needed exposure and generate leads and sales.

Success with content and social media marketing actually relies more on listening than it does on talking. Learning what’s important to your potential customers is easily accomplished by sifting through the comments, likes, tweets, shares and reviews. These are where the power of social media lies, as a proper content and social media marketing campaign cannot be accomplished without that sort of information. But simply having information is different than using it, so here are five social media marketing tips you can use to skyrocket your business.

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5 Solid Reasons Why Instagram Marketing Is Right For Your Business In 2017

1|Instagram’s Rate of Growth

Instagram has been growing at an alarming rate since it was launched, at approximately 15% more users signing up each year. With millions of users joining each year and steadily growing, the growth of Instagram does not show any signs of slowing down. Current stats from 2016 show that it hosts between 400-500 million active users per month. People have processed over 30 billion photographs on the site in total and a mind-bending 70 million pictures are shared per day, excluding video content! This alone should be reason enough to put Instagram high up on your social media priorities list.

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Twitter as a Business Blogger’s Best Ally

Guest blogging can be a wonderful experience. It can help you bring traffic to your own website or blog, it can help you create new contacts and it can expose you to a world of ideas that has previously been unknown to you.

Guest blogging can also be boring and annoying, especially if you (or someone else) have set yourself certain goals that are more quantitative than qualitative in nature. In such a situation, guest blogging can boil down to producing mind-numbingly repetitive and boring content, negotiating cooperation with people who are only in it for a few bucks and chasing a link or two.

In the end, it all comes down to having more of the former than the latter. It not only makes one’s life so much better, but it also yields better results.

One of the ways in which it is possible to have more of the former than latter is to start using Twitter as a guest posting ally. This is especially true if you do mostly business-oriented guest blogging, as the author of this article does.

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Changes in Social Media Strategies to Help Your Business Grow

Nowadays it is hard to run a successful business unless you have a way to connect with your customers. With social media strategies you can really make a difference and attract more customers to help your business develop. On the other hand, you have to be careful how you engage with your clients because even the simplest of mistakes can cost you a lot, and there will be not enough time to fix it.

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The Art of Social Media

Social media marketing is not a science. It is an art. And like with all art, it is all about being creative and coming up with something that will catch people’s eye and make them think and talk about your social marketing efforts, your content and, subsequently, your brand and your business.

Of course, no art can exist in vacuum and it is often said that every art contains something from all art that has preceded this. T.S. Eliot, one of the greatest literary artists of all time wrote about this in his literary criticism when he said that, ” No poet, no artist of any art, has his complete meaning alone…”, and, “what happens when a new work of art is created is something that happens simultaneously to all the works of art which preceded it.”

Because of this, it is always a good idea to see what others have been doing as this will get your juices flowing and ensure you become a contributor to that world of social media marketing art. In order to help you, we have a few tips and ideas that might give you some inspiration and set you on the way of creating art.

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Why your product needs an unboxing video

If you’re in the business of selling physical goods and products, then you already know how important it is to make your customers’ experiences amazing. And you probably know all the standard approaches: responsive service, personalized followups and invites, online community building… plus, of course, making sure you give them a really great product! But the chances are you’re missing out on an easy-to-implement trick.

It’s a unique, powerful growth hack which will help you to start building amazing customer experiences at the prospect stage… before the people you reach out to have even become customers. Intrigued? Your prospects will be, too!

So, what is this growth hack? It’s a simple one- or two-minute YouTube video that shows the process of unboxing your product and setting it up for the first time.

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