Why Making an Appealing Logo is a Must in Modern Day

January 12, 2017 Ian Pearson Leave a comment

The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.

Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.

That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.

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Why you should think about a Loyalty Program

October 12, 2015October 12, 2015 Jerre Baumeister Leave a comment

Here’s an observation that will likely have you rolling your eyes and saying ‘D’oh!’ Ready? Startups don’t have established user bases.

OK, so it’s obvious… but it’s still important. If you’re a typical e-marketer, you’re completely focused on those first-time sales. You talk about ‘conversions’. How do you get more visitors? How do you change visitors into followers? How do you make followers into customers?

What your company should do with those customers after you’ve won them is a problem for someone further down the line. You want new customers. Why would you be interested in a loyalty program?

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Connect Your Business with Social Media: Free Brand Empowerment

July 6, 2015July 6, 2015 Dan Radak Leave a comment

The old proverb says that there is no such a thing as a free lunch. So, how is it possible that you can introduce your business to new people in a completely free way? Well, we should thank social networks for such an opportunity. The moment it became manageable to create your personal profiles and share information with other people in the Internet milieu, it was clear that the existence of such platforms can be used for business purposes, as well.

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Turn Twitter users into customers right now!

June 24, 2015June 24, 2015 Ailert Riemersma Leave a comment

If you’re an avid Twitter user you may have seen it before; someone tweets about how bad a certain product is and wishes for a better alternative. Most of time no one will interact with this person, and as they’re left empty-handed you miss the opportunity of acquiring a new customer. But what if I told you there was an easy way for you to reach out to a large portion of these users at once? Better yet, what if you could engage with these users automatically?

Let’s dive into the strategy!

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Spy on your Competitors and see how they get Traffic!

April 17, 2015April 17, 2015 Ailert Riemersma Leave a comment

Perhaps the biggest secret wish of any entrepreneur or company is to see where their competitors are getting traffic from. With this knowledge it’s easy to adjust their website to the needs of their potential customers. It’s almost like corporate espionage without the risks. In this short tutorial we will guide you through the process of obtaining valuable information about your competition from valuable traffic sources.

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Increase Web Traffic using LinkedIn

March 25, 2015March 25, 2015 Ailert Riemersma Leave a comment

LinkedIn is a great site to maintain your professional connections, however, not many people know that there are numerous ways you can also use it to boost your web traffic. Most people will gather clicks and web-conversions from the more popular social media sites like Facebook or Twitter and while they are effective tools, LinkedIn can be a handy way to reach an audience that might have a bigger interest in your product. What sets LinkedIn apart is their Long-Form Post feature, it allows you to establish your professional identity by sharing your experiences. See it as guest blogging on a very popular website. So let’s break down the process of getting web traffic through publishing your posts on LinkedIn.

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How to get anyone’s attention

November 27, 2014March 2, 2016 Jerre Baumeister 11 Comments

Getting the attention of a high-profile or high-impact individual can be a daunting task. Say, for example, that you want to get an important CEO or investor to notice your startup. How would you go about doing this? Sure, cold-calling/-mailing is one way, but that probably won’t be very effective. Here’s a clever little ‘hack’ that is much more likely to get you there.

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