Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.
For most small businesses, digital marketing is a complex endeavour that requires sacrifices. Organizations are now aware of the importance of intelligently investing their dollars into profitable forms of online marketing that target desired audiences via search engines.
Research has shown that nowadays people are most likely to end up on your site via Google search. According to the statistics, it has been brought to light that 90 percent of all online experiences start with a simple search. A significant number of today’s Internet users begin their sessions by opening their favourite browser and typing in the keywords related to the topic they’re interested in learning more about. And, as the study confirms, 81 percent of those users find their desired destination via the search engine.
These particular findings have underlined the fact that the Internet is an extremely lucrative platform and everyone who’s smart enough could put its power and functionality to good use. Targeting your desired users via search has become a necessity for most small businesses, not just those that operate exclusively online. Today, brands that have a strong presence in search are the ones controlling the market.
Even though most currently active companies understand the value of reaching out to their targeted audiences through every possible channel of this digital world, generating profit online is still a bit of a challenge.
If you want to make your online presence known to the public, you need to be serious about your marketing efforts and try your best to outdo your direct and indirect competitors in every possible aspect. A lot of brands today don’t really have the necessary manpower or funds to pursue every marketing related opportunity they come across. They need to prioritise their options and efforts in this department, and carefully plan their budget. That is the only way for them to remain relevant in their niche or market.
In the following segments of this article, I’m going to compare all the pros and cons of investing in some of the most popular SEM practices (PPC, SEO and Content Marketing) today:
You’ve already done a detailed market research, come up with a brilliant domain name, chosen the right ecommerce platform, invested a great deal of effort into building an outstanding UX, and even created a Facebook page to promote your business.
Then, why are your website traffic and conversion rates still unsatisfactory?
Well, no matter how flawless your digital campaign seems to you right now, it’s missing one critical element – search engine optimization. The moment you decide to launch an ecommerce business, you need to know that there are tens of thousands of companies similar to yours out there. And, the only way to stand out is to optimize your website for search engines and appear on the first page in SERP.
Let’s see how SEO helps your ecommerce business rank.
Twitter is a booming digital ecosystem that grows at a rapid pace. As of last year, it has exceeded 300 million users and reached 500 million daily tweets. These numbers speak volumes about the popularity of this network: from local stores to big brands, everyone seems to have a Twitter account. However, the purpose it serves is maybe even more important. Namely, it has established itself as an exceptional business asset, not just a playground for witty commenting.
No matter what stage your startup is in, you have to think about promoting your business. And with the rise of social media, there’s hardly a place where you can attract more customers than platforms such as Facebook or Twitter. Just take a look at it this way – there are around 500 million tweets every 24 hours, and you simply have to join the Twitterverse if you want your startup to be successful. But how to grow your audience on platforms like this? Here are 4 tips that are guaranteed to do the trick.
The old proverb says that there is no such a thing as a free lunch. So, how is it possible that you can introduce your business to new people in a completely free way? Well, we should thank social networks for such an opportunity. The moment it became manageable to create your personal profiles and share information with other people in the Internet milieu, it was clear that the existence of such platforms can be used for business purposes, as well.
If you’re running an early stage startup, you’re probably looking forward to the day that you’ll be featured in The Next Web, Techcrunch or Mashable. You’ll get thousands of users and probably have the best day of your life. World domination is now looming tantalizingly on the horizon…