SEO can create or break a website. If a website is created and circulated in the web without any kind of SEO technique or practice, it’ll continue sitting alone in the web, certainly hanging out with Pluto. SEO is a persistently creating undertaking that requires research, time, and best practices data. The purpose of SEO is to place your site at the top of search engine results, especially on Google, for a particular keyword as potential customers search the web for something. Commonly, the websites or webpage pages that appear on the essential page of search engine results are the ones that no doubt get visited. Here are 5 latest strategies that help improve rankings in SEO:
1|Instagram’s Rate of Growth
Instagram has been growing at an alarming rate since it was launched, at approximately 15% more users signing up each year. With millions of users joining each year and steadily growing, the growth of Instagram does not show any signs of slowing down. Current stats from 2016 show that it hosts between 400-500 million active users per month. People have processed over 30 billion photographs on the site in total and a mind-bending 70 million pictures are shared per day, excluding video content! This alone should be reason enough to put Instagram high up on your social media priorities list.
Social media are part of virtual space, but they have a strong impact on our reality, as well. With the fast growth of the smartphone market, the significance of Facebook, LinkedIn, Twitter and other channels has become even greater. Since they are popular with people of different age and social status, today social media have a strong influence on the world of business, too. They can skyrocket your rocket or turn it to dust.
World Wide Fund had one of the most successful marketing campaigns in 2015. The name of the campaign is The Last Selfie. The WWF exploited the fact that the trending social platform, Snapchat, deletes the photos in 10 seconds and used it to show the extinction rate of some of the endangered species. The result was getting the amount of donations that is usually received within a month in just a couple of days (Forbes, Steve Olensky, 2015). With this great example, you can see just how important a marketing campaign is. Here are some of the important steps that you need to take to make a great strategy for 2016.
Here’s an observation that will likely have you rolling your eyes and saying ‘D’oh!’ Ready? Startups don’t have established user bases.
OK, so it’s obvious… but it’s still important. If you’re a typical e-marketer, you’re completely focused on those first-time sales. You talk about ‘conversions’. How do you get more visitors? How do you change visitors into followers? How do you make followers into customers?
What your company should do with those customers after you’ve won them is a problem for someone further down the line. You want new customers. Why would you be interested in a loyalty program?
Museum of Science and Industry from Chicago offered $10 000 to a person who is willing to spend a month living in a glass hotel-like room in their museum. They were required to update their different social media profiles about their experience there. The campaign ensured that the website of the museum had astonishing number of visits and their visibility went rocket high. This is the perfect example how a good campaign can influence your website visibility. Your aim is to improve this visibility as much as you can.
Whether you are new to Twitter or you are a seasoned veteran, building a stellar profile should be one of your first priorities. It is not always an easy process, though. Here are a few tips for creating the perfect Twitter profile that will help you avoid making any unnecessary faux pas.
Leveraging the #2 search engine
If you were bought up in an English-speaking country, your mother may have spoken of ‘doing the Hoovering’. It’s easier to say ‘Hoover’ than ‘vacuum cleaner’, but a product or service needs to be very popular before it can become a verb.
We all say ‘I’ll Google it’ when we mean ‘I’ll do a web search’. How often do you hear someone say ‘I’ll YouTube it’?
That’s regrettable. If you’re a marketer, the phrase ‘I’ll YouTube it’ should become part of your vocabulary. Think of YouTube as the world’s #2 search engine — way bigger than Bing or Yahoo, and with promotional opportunities that leave even Google in the dust. If you’ve neglected YouTube, this post will help you get up to speed.
If you’re in the business of selling physical goods and products, then you already know how important it is to make your customers’ experiences amazing. And you probably know all the standard approaches: responsive service, personalized followups and invites, online community building… plus, of course, making sure you give them a really great product! But the chances are you’re missing out on an easy-to-implement trick.
It’s a unique, powerful growth hack which will help you to start building amazing customer experiences at the prospect stage… before the people you reach out to have even become customers. Intrigued? Your prospects will be, too!
So, what is this growth hack? It’s a simple one- or two-minute YouTube video that shows the process of unboxing your product and setting it up for the first time.