A lot of people believe that promoting a new business is just marketing, as usual, however, it’s much more than that. First of all, all the usual channels are a lot less effective seeing as how A) you don’t have an infrastructure to support your reputation and B) all your competitors are already using them. Seeing as how they already have clients and brand ambassadors of their own, you will find yourself fighting an uphill battle unless you learn how to think outside – of – the – box. With this in mind and without further ado, there are five methods that are especially suitable for new businesses.
The same boring day-to-day job gets mundane. Before long, it feels soul-sucking. As an office manager, that’s the last way you want your employees to feel. The crazy thing about fun at work? There is a misconception that work should not be fun. It should be hard, and boring. Your there to do your job after all – not have fun.
Back in the day, this mindset may have worked. But recent studies reveal a correlation between hard work, productivity, and having fun. 44% of American graduates state that they are motivated to work harder when they are having fun.Of course, there needs to still be a balance between having fun – and getting work done. Crushing out those daily tasks can be a nightmare if the allure of a gaming console is constantly calling your employees. So, how do you create this balance?
The good news is we have listed some of the methods that we have found works best when it comes to boosting productivity and performance at work with fun.
Ready, set go!
The equation is simple – if your content goes viral it’s good for business. Going viral means that thousands or even millions of people will view and share your content, making it ultra impactful. It means that it will create more traffic, more leads, bring more conversion, reach a new audience, and sell more products. But the problem begins with the question how to accomplish this. Yes, we all know, the content needs to be engaging, but sometimes seems that things go viral only by chance. At other times it seems that only really stupid things go viral. Even if there is some kind of rule, either you need a crystal ball or you simply need to start creating trivia. Well, not quite. All the professional marketers like Chronicle Republic know that the secret lies in the way you present your content. The success of your content does not depend on chance, it depends on your creativity. Creativity in the way you create it and in the way you promote it. You may think this is easier said than done, but we’re about to prove you wrong.
Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.
With each passing year, digital marketing is becoming increasingly more important. Nevertheless, with the fact that about half of all small businesses out there still lack a website, it is more than clear that not everyone seems to have gotten this memo. Even those who do use it, invest modest means and effort into this field, therefore achieving much more modest results than they may have made if they kept up with all the latest trends and innovations in the world of digital marketing. With this in mind and without further ado, here are five digital marketing tricks which should, on their own, be more than enough to make the difference.
For most small businesses, digital marketing is a complex endeavour that requires sacrifices. Organizations are now aware of the importance of intelligently investing their dollars into profitable forms of online marketing that target desired audiences via search engines.
Research has shown that nowadays people are most likely to end up on your site via Google search. According to the statistics, it has been brought to light that 90 percent of all online experiences start with a simple search. A significant number of today’s Internet users begin their sessions by opening their favourite browser and typing in the keywords related to the topic they’re interested in learning more about. And, as the study confirms, 81 percent of those users find their desired destination via the search engine.
These particular findings have underlined the fact that the Internet is an extremely lucrative platform and everyone who’s smart enough could put its power and functionality to good use. Targeting your desired users via search has become a necessity for most small businesses, not just those that operate exclusively online. Today, brands that have a strong presence in search are the ones controlling the market.
Even though most currently active companies understand the value of reaching out to their targeted audiences through every possible channel of this digital world, generating profit online is still a bit of a challenge.
If you want to make your online presence known to the public, you need to be serious about your marketing efforts and try your best to outdo your direct and indirect competitors in every possible aspect. A lot of brands today don’t really have the necessary manpower or funds to pursue every marketing related opportunity they come across. They need to prioritise their options and efforts in this department, and carefully plan their budget. That is the only way for them to remain relevant in their niche or market.
In the following segments of this article, I’m going to compare all the pros and cons of investing in some of the most popular SEM practices (PPC, SEO and Content Marketing) today:
In order to be able to provide services for their clients, digital marketing agencies all utilize at least a few pieces of software. Some of the software was imagined for just the purpose while other pieces of software more indirectly contribute to the level of service digital agencies provide. The combination of the software utilized by such agencies is usually referred to as a marketing stack.
Unfortunately, not all digital marketing agencies are equally as astute when assembling their stacks, compromising their effectiveness, their efficiency, their precision and much, much more. They skip steps, they get caught up in undeserved hype and they do not think everything through as much as possible.
Today, we will try and provide a few tips for agencies that wish to improve their stacks or who are just in the process of assembling their first one.
The holiday season is the prime time for solidifying as well as increasing your customer numbers. Implementing an innovative email marketing strategy is an effective and inexpensive ways of boosting the performance of your business, provided you take the time to design the campaign properly. In order to help you achieve this, we have outlined a number of ideas that can give you the edge of your competitors.
Social media has become an integral part of building and maintaining brand identity. It drives awareness, engages the target audiences and helps companies build a long-lasting relationship with their online following by allowing them to actually talk to their customers on a more personal level. Engagement is the measure of the success of these types of social media interactions, however, achieving high engagement can be next to impossible if your customers don’t even know you exist. Which begs the question, how can businesses do to increase their brand visibility on social media?
Online shopping has already become an integral part of life for millions of people around the world and it will only get bigger as time goes by. The ecommerce sector is seeing double-digit growth for a number of years now and this has inspired more and more people to try and make some money selling things online too. Dropshipping has inspired even more people to open up online stores and the end result of all this is an incredibly competitive market.
In such a competitive market, an ecommerce company needs to be smart about their digital marketing, attracting new customers and encouraging existing ones to spend more. Unfortunately, many ecommerce businesses make all kinds of digital marketing mistakes, wasting their budget and hurting their bottom line.
Since covering every single digital marketing mistake would require an article of about million words (at the least), we will stick to the 5 most common and harmful ones.